FormAssembly: Explorer plan price ($59/mo) hidden from pricing page
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of FormAssembly's pricing page, Pulse recorded one change: Explorer plan's public $59/mo starting price removed from both the plan card and the FAQ pricing answer; no price is now shown for the Explorer tier. In detail: Explorer plan's public price ($59/mo) removed from both the plan card and FAQ pricing answer; no price is shown anywhere on the page for Explorer. Pulse files it as a pricing change (price hidden) with a downward direction.
It lands 80 days after FormAssembly's previous change, "FormAssembly Hides Explorer Plan Pricing, Expands Branding Features" (Apr 13, 2026). FormAssembly has been tracked since 2026-02-27.
In the same window Google, Jotform, Typeform, Zoho and Formstack also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Explorer · Price visibilityHiddenPrice listedPrice hidden
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Explorer | Price visibility | Price listed | Price hidden | Hidden |
Values as written on FormAssembly's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of FormAssembly's pricing page (formassembly.com) from Mar 30, 2026 and Jun 29, 2026; the change is marked near the top of the page, where "Price listed" becomes "Price hidden".
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The two full-page captures with this change marked up are free with an account.
FormAssembly, the last 90 days
Full history- Jul 3, 2026packagingFormAssembly: Explorer plan price ($59/mo) hidden from pricing page · this change
- Apr 13, 2026packagingFormAssembly Hides Explorer Plan Pricing, Expands Branding Features
Across Business Operations in the same window
All Business Operations changes- GoogleJul 3Google Workspace: new Workspace Studio feature; AI Ultra Access dropped
- JotformJun 16Jotform slashes annual discount to 50% in limited-time promo
- TypeformJun 10Typeform swaps Enterprise for Growth Flow in revamped plan lineup
- ZohoJun 2Zoho Sprints adds Sprint Capacity Planning to Premier plan
- FormstackApr 27Formstack Drops Sales Gates, Launches Self-Serve Free Trial for Suite Plan
Questions about this change
Did FormAssembly raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 29, 2026. The change Pulse detected was a pricing change: price hidden.
What changed on FormAssembly's pricing page between Mar 30, 2026 and Jun 29, 2026?
Explorer price visibility: Price listed → Price hidden, hidden. Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does FormAssembly change its pricing?
Pulse recorded 1 other pricing-page change for FormAssembly in the 90 days before this one; the previous change was "FormAssembly Hides Explorer Plan Pricing, Expands Branding Features" on Apr 13, 2026; FormAssembly has been tracked since 2026-02-27.