Ecwid Doubles Starter Plan Product Limit from 5 to 10, Enhancing Small Business Opportunities
What happened
Between the Oct 5, 2025 and Jan 1, 2026 captures of Ecwid's pricing page, Pulse recorded one change: Starter plan product limit doubled from 5 to 10 products. Pulse files it as a packaging change (limit increase) with an upward direction. Pulse's latest capture (Jun 14, 2026) lists Starter at $5, Venture at $29, Business at $49 and Unlimited at $119.
Ecwid's previous recorded change was "Ecwid Launches Affordable $5/Month Starter Plan for Beginners with Essential Features" (Q2 2025). Before that Pulse recorded "Ecwid Removes Free Plan, Introduces $5 Starter Tier and Renames Existing Plans to Better Reflect Target Users" (Q1 2025), "Ecwid Introduces Custom URL Slugs for Products and Categories on Business Plan" (Q3 2024) and "Ecwid Introduces Built-in Domains and Advanced Reports to Venture Plan, Enhancing Product Offerings" (Q2 2024). Ecwid has been tracked since 2023-12-08.
In the same window Squarespace and Lightspeed also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · Limit+100%510
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Limit | 5 | 10 | +100% |
Values as written on Ecwid's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ecwid's pricing page (ecwid.com) from Oct 5, 2025 and Jan 1, 2026; the change is marked on the page, where starter limit reads 5 and then 10.
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Ecwid, pricing history
Full history- Jan 11, 2026improvedEcwid Doubles Starter Plan Product Limit from 5 to 10, Enhancing Small Business Opportunities · this change
- Q2 2025packagingEcwid Launches Affordable $5/Month Starter Plan for Beginners with Essential Features
- Q1 2025packagingEcwid Removes Free Plan, Introduces $5 Starter Tier and Renames Existing Plans to Better Reflect Target Users
- Q3 2024improvedEcwid Introduces Custom URL Slugs for Products and Categories on Business Plan
- Q2 2024improvedEcwid Introduces Built-in Domains and Advanced Reports to Venture Plan, Enhancing Product Offerings
Across Business Operations in the same window
All Business Operations changes- SquarespaceJan 12Squarespace Increases Commerce Advanced Plan Price by 6.1% Amidst Multiple Discount Changes
- LightspeedJan 12Lightspeed Launches Limited-Time Summer Promotion: Enjoy Up to 20% Off POS Software & Hardware
- SquarespaceJan 12Squarespace Implements Major 90% Price Hike on Advanced Plan, Discontinues Commerce Plans
- SquarespaceJan 12Squarespace Introduces Free Invoicing Feature Across All Plans, Enhancing Client Payment Experience
Questions about this change
Did Ecwid raise prices in January 2026?
No list-price increase was recorded between Oct 5, 2025 and Jan 1, 2026. The change Pulse detected was a packaging change: limit increase.
What changed on Ecwid's pricing page between Oct 5, 2025 and Jan 1, 2026?
Starter limit: 5 → 10 (+100%). Pulse compared the captures it took on Oct 5, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does Ecwid change its pricing?
Pulse recorded 0 other pricing-page changes for Ecwid in the 90 days before this one; the previous change was "Ecwid Launches Affordable $5/Month Starter Plan for Beginners with Essential Features" in Q2 2025; Ecwid has been tracked since 2023-12-08.