Ecwid Launches Affordable $5/Month Starter Plan for Beginners with Essential Features
What happened
Between the Apr 1, 2025 and Jul 4, 2025 captures of Ecwid's pricing page, Pulse recorded 2 changes: Unlimited plan subtitle simplified from 'For established businesses focused on growth' to 'For businesses focused on growth' (removed word 'established'); Starter plan introduced at $5/month for beginners with up to 5 products, 70+ site templates, default company.site domain, ability to add store to any site, and email support. Pulse files it as a packaging change (plan renamed, new plan) with an upward direction. Pulse's latest capture (Jun 14, 2026) lists Starter at $5, Venture at $29, Business at $49 and Unlimited at $119.
Ecwid's previous recorded change was "Ecwid Removes Free Plan, Introduces $5 Starter Tier and Renames Existing Plans to Better Reflect Target Users" (Q1 2025). Ecwid has been tracked since 2023-12-08.
In the same window Squarespace and Lightspeed also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Unlimited · PlanReworded
BeforeFor established businesses focused on growth
AfterFor businesses focused on growth
- Starter · PlanAddedNo Starter planStarter plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Unlimited | Plan | For established businesses focused on growth | For businesses focused on growth | Reworded |
| Starter | Plan | No Starter plan | Starter plan | Added |
Values as written on Ecwid's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ecwid's pricing page (ecwid.com) from Apr 1, 2025 and Jul 4, 2025; the change is marked on the page, where "For established businesses focused on growth" becomes "For businesses focused on growth".
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Ecwid, the last 90 days
Full history- Jan 11, 2026improvedEcwid Doubles Starter Plan Product Limit from 5 to 10, Enhancing Small Business Opportunities
- Q2 2025packagingEcwid Launches Affordable $5/Month Starter Plan for Beginners with Essential Features · this change
- Q1 2025packagingEcwid Removes Free Plan, Introduces $5 Starter Tier and Renames Existing Plans to Better Reflect Target Users
Across Business Operations in the same window
All Business Operations changes- SquarespaceJan 12Squarespace Increases Commerce Advanced Plan Price by 6.1% Amidst Multiple Discount Changes
- LightspeedJan 12Lightspeed Launches Limited-Time Summer Promotion: Enjoy Up to 20% Off POS Software & Hardware
- SquarespaceJan 12Squarespace Implements Major 90% Price Hike on Advanced Plan, Discontinues Commerce Plans
- SquarespaceJan 12Squarespace Introduces Free Invoicing Feature Across All Plans, Enhancing Client Payment Experience
Questions about this change
Did Ecwid raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 4, 2025. The change Pulse detected was a packaging change: plan renamed, new plan.
What changed on Ecwid's pricing page between Apr 1, 2025 and Jul 4, 2025?
Unlimited plan: For established businesses focused on growth → For businesses focused on growth, reworded; Starter plan: No Starter plan → Starter plan, added. Pulse compared the captures it took on Apr 1, 2025 and Jul 4, 2025; the before/after table above lists each item as written on the page.
How often does Ecwid change its pricing?
Pulse recorded 1 other pricing-page change for Ecwid in the 90 days before this one; the previous change was "Ecwid Removes Free Plan, Introduces $5 Starter Tier and Renames Existing Plans to Better Reflect Target Users" in Q1 2025; Ecwid has been tracked since 2023-12-08.