Ecwid Removes Free Plan, Introduces $5 Starter Tier and Renames Existing Plans to Better Reflect Target Users
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Ecwid's pricing page, Pulse recorded 5 changes: Free plan ($0/month) removed from pricing page entirely; Starter plan introduced at $5/month (minimum paid tier); Venture plan subtitle added: 'For solo visionaries'; Unlimited plan subtitle added: 'For established businesses focused on growth'; Business plan subtitle changed from 'Best to start' to 'For small but mighty teams'. Pulse files it as a packaging change (plan removed, new plan, plan renamed) with a downward direction. Pulse's latest capture (Jun 14, 2026) lists Starter at $5, Venture at $29, Business at $49 and Unlimited at $119.
Ecwid's previous recorded change was "Ecwid Introduces Custom URL Slugs for Products and Categories on Business Plan" (Q3 2024). Before that Pulse recorded "Ecwid Introduces Built-in Domains and Advanced Reports to Venture Plan, Enhancing Product Offerings" (Q2 2024). Ecwid has been tracked since 2023-12-08.
In the same window Squarespace and Lightspeed also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PlanPlan removed
Free plan ($0/month) removed from pricing page entirely
- Starter · PlanAddedNo Starter planStarter plan
- Venture · PlanAddedNo Venture plan subtitleVenture plan subtitle
- Unlimited · PlanAdded
BeforeNo Unlimited plan subtitle
AfterUnlimited plan subtitle
- Business · PlanReworded
BeforeBest to start
AfterFor small but mighty teams
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Plan | Free plan ($0/month) removed from pricing page entirely | Plan removed | |
| Starter | Plan | No Starter plan | Starter plan | Added |
| Venture | Plan | No Venture plan subtitle | Venture plan subtitle | Added |
| Unlimited | Plan | No Unlimited plan subtitle | Unlimited plan subtitle | Added |
| Business | Plan | Best to start | For small but mighty teams | Reworded |
Values as written on Ecwid's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ecwid's pricing page (ecwid.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where Starter plan now appears.
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Ecwid, pricing history
Full history- Jan 11, 2026improvedEcwid Doubles Starter Plan Product Limit from 5 to 10, Enhancing Small Business Opportunities
- Q2 2025packagingEcwid Launches Affordable $5/Month Starter Plan for Beginners with Essential Features
- Q1 2025packagingEcwid Removes Free Plan, Introduces $5 Starter Tier and Renames Existing Plans to Better Reflect Target Users · this change
- Q3 2024improvedEcwid Introduces Custom URL Slugs for Products and Categories on Business Plan
- Q2 2024improvedEcwid Introduces Built-in Domains and Advanced Reports to Venture Plan, Enhancing Product Offerings
Across Business Operations in the same window
All Business Operations changes- SquarespaceJan 12Squarespace Increases Commerce Advanced Plan Price by 6.1% Amidst Multiple Discount Changes
- LightspeedJan 12Lightspeed Launches Limited-Time Summer Promotion: Enjoy Up to 20% Off POS Software & Hardware
- SquarespaceJan 12Squarespace Implements Major 90% Price Hike on Advanced Plan, Discontinues Commerce Plans
- SquarespaceJan 12Squarespace Introduces Free Invoicing Feature Across All Plans, Enhancing Client Payment Experience
Questions about this change
Did Ecwid raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 1, 2025. The change Pulse detected was a packaging change: plan removed, new plan, plan renamed.
What changed on Ecwid's pricing page between Jan 1, 2025 and Apr 1, 2025?
Free plan ($0/month) removed from pricing page entirely; Starter plan: No Starter plan → Starter plan, added; Venture plan: No Venture plan subtitle → Venture plan subtitle, added; Unlimited plan: No Unlimited plan subtitle → Unlimited plan subtitle, added; Business plan: Best to start → For small but mighty teams, reworded. Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Ecwid change its pricing?
Pulse recorded 0 other pricing-page changes for Ecwid in the 90 days before this one; the previous change was "Ecwid Introduces Custom URL Slugs for Products and Categories on Business Plan" in Q3 2024; Ecwid has been tracked since 2023-12-08.