Docusign: Standard plan SMS bullet reworded to signature-first language
What happened
Between the Dec 29, 2025 and Mar 30, 2026 captures of Docusign's pricing page, Pulse recorded one change: Docusign shifted its Standard plan messaging from deal-closing to signature collection: the SMS delivery bullet changed from 'Close deals faster with 5 SMS deliveries (one-time bonus)' to 'Collect signatures faster with 5 SMS deliveries (one-time bonus)'. Plan prices are unchanged (Personal $10, Standard $25, Professional $60). In detail: Standard plan SMS delivery bullet rewording: 'Close deals faster' changed to 'Collect signatures faster'. Comparison table row renamed from 'Send agreements for eSignature' to 'Envelope sends'. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Jul 6, 2026) lists Personal at $10, Standard at $25, Business Pro at $40, IAM Starter at $40 and IAM Standard at $45.
It lands 19 days after Docusign's previous change, "Docusign drops Professional plan at $60/month per user" (Mar 16, 2026). Before that Pulse recorded "Docusign Pulls 3-Month Free Trial Offer on Annual eSignature Plans" (Mar 3, 2026), "Docusign offers 3 months free with promo code ESIGNFREETHREE" (Feb 23, 2026) and "Docusign Rings in New Year with 30% Off Annual Plans" (Week 2, 2026). Docusign has been tracked since 2023-11-14.
In the same window Pandadoc and Adobe also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard · PositioningReworded
BeforeSend agreements for eSignature
AfterEnvelope sends
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard | Positioning | Send agreements for eSignature | Envelope sends | Reworded |
Values as written on Docusign's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Docusign's pricing page (docusign.com) from Dec 29, 2025 and Mar 30, 2026; the change is marked near the top of the page, where "Send agreements for eSignature" becomes "Envelope sends".
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The two full-page captures with this change marked up are free with an account.
Docusign, the last 90 days
Full history- Jul 2, 2026improvedDocuSign API Dev API: added Customized branding to Intermediate plan
- Apr 17, 2026improvedDocusign API adds customized branding to Intermediate plan
- Apr 1, 2026packagingDocusign renamed Business Pro Unlimited to Professional and raised the price.
- Apr 3, 2026packagingDocusign: Standard plan SMS bullet reworded to signature-first language · this change
- Mar 16, 2026packagingDocusign drops Professional plan at $60/month per user
- Mar 3, 2026packagingDocusign Pulls 3-Month Free Trial Offer on Annual eSignature Plans
- Feb 23, 2026packagingDocusign offers 3 months free with promo code ESIGNFREETHREE
- Week 2, 2026packagingDocusign Rings in New Year with 30% Off Annual Plans
Across Business Operations in the same window
All Business Operations changes- PandadocApr 3Pandadoc Removes HIPAA Compliance Option From Business Plan
- AdobeApr 1Adobe Creativecloud hikes Stock plan 33% to $39.99 with AI editing tools
- PandadocJan 12Pandadoc Enhances Enterprise Plan with KBA, ID Check, and SMS Verification, While Smart Content Becomes Annual Plan Only
- PandadocJan 12Pandadoc Introduces Free Plan with Unlimited Seats and 60 Docs Annually at No Cost
- PandadocJan 12Pandadoc Enhances Business Plan with New Rooms Feature While Reducing Essentials Plan Support Availability
Questions about this change
Did Docusign raise prices in March 2026?
No list-price increase was recorded between Dec 29, 2025 and Mar 30, 2026. The change Pulse detected was a product change: positioning.
What changed on Docusign's pricing page between Dec 29, 2025 and Mar 30, 2026?
Standard positioning: Send agreements for eSignature → Envelope sends, reworded. Pulse compared the captures it took on Dec 29, 2025 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Docusign change its pricing?
Pulse recorded 5 other pricing-page changes for Docusign in the 90 days before this one; the previous change was "Docusign drops Professional plan at $60/month per user" on Mar 16, 2026; Docusign has been tracked since 2023-11-14.