Carta Simplifies SAFE Modeling and Launches Total Compensation as Standalone Product for Non-Carta Customers
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Carta's pricing page, Pulse recorded 2 changes: SAFE and Priced Modeling simplified to SAFE modeling in Launch plan; Total Compensation changed from add-on only to add-on or sold separately - now available as standalone product for non-Carta customers. Pulse files it as a packaging change (feature change, add-on change) with a neutral direction.
Carta's previous recorded change was "Carta Introduces Standalone QSBS Attestation Add-On with Enhanced Features Following Equity Advisory Restructuring" (Q2 2024). Carta has been tracked since 2023-12-04.
In the same window Stripe, Pulley and Gusto also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Launch · FeatureFeature change
SAFE and Priced Modeling simplified to SAFE modeling in Launch plan
- Total Compensation · Add-onChanged
Beforeadd-on only
Afteradd-on or sold separately - now available
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Launch | Feature | SAFE and Priced Modeling simplified to SAFE modeling in Launch plan | Feature change | |
| Total Compensation | Add-on | add-on only | add-on or sold separately - now available | Changed |
Values as written on Carta's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Carta's pricing page (carta.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where "add-on only" becomes "add-on or sold separately - now available".
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The two full-page captures with this change marked up are free with an account.
Carta, the last 90 days
Full history- Q4 2025improvedCarta Announces Major Change: Total Compensation Now Sold Separately, No Longer Available as Add-On to Existing Plans
- Week 1, 2026improvedCarta reveals 50-stakeholder cap on Build plan, revamps tier messaging
- Q4 2024improvedCarta Transforms Launch Plan with New Fundraising Benchmarks and Simplified Terminology
- Q3 2024improvedCarta Simplifies SAFE Modeling and Launches Total Compensation as Standalone Product for Non-Carta Customers · this change
- Q2 2024packagingCarta Introduces Standalone QSBS Attestation Add-On with Enhanced Features Following Equity Advisory Restructuring
Across Finance & Accounting in the same window
All Finance & Accounting changes- StripeJan 12Stripe Simplifies Climate Orders Pricing to Single 3% Rate, Removes Climate Commitments Add-On
- PulleyJan 12Pulley Introduces New Liquidity Solutions and Custom Reporting Features in Scale Plan Amid Major Plan Renaming
- GustoJan 10Gusto Eliminates Monthly Fee for Global Contractor Payments, Enhancing Value for International Contractor Services
Questions about this change
Did Carta raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a packaging change: feature change, add-on change.
What changed on Carta's pricing page between Jul 1, 2024 and Oct 1, 2024?
SAFE and Priced Modeling simplified to SAFE modeling in Launch plan; Total Compensation add-on: add-on only → add-on or sold separately - now available, changed. Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Carta change its pricing?
Pulse recorded 1 other pricing-page change for Carta in the 90 days before this one; the previous change was "Carta Introduces Standalone QSBS Attestation Add-On with Enhanced Features Following Equity Advisory Restructuring" in Q2 2024; Carta has been tracked since 2023-12-04.