Carta Announces Major Change: Total Compensation Now Sold Separately, No Longer Available as Add-On to Existing Plans
What happened
Between the Oct 6, 2025 and Jan 5, 2026 captures of Carta's pricing page, Pulse recorded 4 changes: Grow plan now explicitly states flexible stakeholder limit (previously no limit mentioned); Scale plan now explicitly states flexible stakeholder limit (previously no limit mentioned); Total Compensation changed from 'Add-on or sold separately' to 'Sold separately' only - no longer available as an add-on to existing Carta plans; Build plan now has explicit stakeholder limit of up to 50 stakeholders. Pulse files it as a packaging change (threshold added, add-on change) with an upward direction.
Carta's previous recorded change was "Carta reveals 50-stakeholder cap on Build plan, revamps tier messaging" (Week 1, 2026). Carta has been tracked since 2023-12-04.
In the same window Stripe, Pulley and Gusto also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Grow · LimitThreshold added
Grow plan now explicitly states flexible stakeholder limit (previously no limit mentioned)
- Scale · LimitThreshold added
Scale plan now explicitly states flexible stakeholder limit (previously no limit mentioned)
- Total Compensation · Add-onReworded
BeforeAdd-on or sold separately
AfterSold separately
- Build · LimitThreshold addedNot listed50
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Grow | Limit | Grow plan now explicitly states flexible stakeholder limit (previously no limit mentioned) | Threshold added | |
| Scale | Limit | Scale plan now explicitly states flexible stakeholder limit (previously no limit mentioned) | Threshold added | |
| Total Compensation | Add-on | Add-on or sold separately | Sold separately | Reworded |
| Build | Limit | Not listed | 50 | Threshold added |
Values as written on Carta's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Carta's pricing page (carta.com) from Oct 6, 2025 and Jan 5, 2026; the change is marked near the top of the page, where "Add-on or sold separately" becomes "Sold separately".
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The two full-page captures with this change marked up are free with an account.
Carta, the last 90 days
Full history- Jul 20, 2026improvedCarta swaps QuickBooks for Ramp in integrations logo row
- Q4 2025improvedCarta Announces Major Change: Total Compensation Now Sold Separately, No Longer Available as Add-On to Existing Plans · this change
- Week 1, 2026improvedCarta reveals 50-stakeholder cap on Build plan, revamps tier messaging
Across Finance & Accounting in the same window
All Finance & Accounting changes- StripeJan 12Stripe Simplifies Climate Orders Pricing to Single 3% Rate, Removes Climate Commitments Add-On
- PulleyJan 12Pulley Introduces New Liquidity Solutions and Custom Reporting Features in Scale Plan Amid Major Plan Renaming
- GustoJan 10Gusto Eliminates Monthly Fee for Global Contractor Payments, Enhancing Value for International Contractor Services
Questions about this change
Did Carta raise prices in January 2026?
No list-price increase was recorded between Oct 6, 2025 and Jan 5, 2026. The change Pulse detected was a packaging change: threshold added, add-on change.
What changed on Carta's pricing page between Oct 6, 2025 and Jan 5, 2026?
Grow plan now explicitly states flexible stakeholder limit (previously no limit mentioned); Scale plan now explicitly states flexible stakeholder limit (previously no limit mentioned); Total Compensation add-on: Add-on or sold separately → Sold separately, reworded; Build limit: Not listed → 50. Pulse compared the captures it took on Oct 6, 2025 and Jan 5, 2026; the before/after table above lists each item as written on the page.
How often does Carta change its pricing?
Pulse recorded 1 other pricing-page change for Carta in the 90 days before this one; the previous change was "Carta reveals 50-stakeholder cap on Build plan, revamps tier messaging" in Week 1, 2026; Carta has been tracked since 2023-12-04.