Carta Introduces Standalone QSBS Attestation Add-On with Enhanced Features Following Equity Advisory Restructuring
What happened
Between the Apr 22, 2024 and Jul 1, 2024 captures of Carta's pricing page, Pulse recorded 2 changes: Equity Advisory Add-on restructured - QSBS attestation feature removed and unbundled into separate add-on; QSBS Attestation Add-on introduced as standalone offering with personalized attestation letters, QSBS-eligible share identification, automatic eligibility checks with every 409A, centralized admin dashboard, and expert support access. Pulse files it as a packaging change (add-on change, new add-on) with an upward direction.
Carta's previous recorded change was "Carta Repositions Build Tier as Paid with New Launch Tier Offering Free Onboarding and Enhanced Features" (Q1 2024). Carta has been tracked since 2023-12-04.
In the same window Stripe, Pulley and Gusto also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Equity Advisory, QSBS Attestation · Add-onAdd-on change
Equity Advisory Add-on restructured - QSBS attestation feature removed and unbundled into separate add-on
- QSBS Attestation · Add-onAdded
BeforeNo QSBS Attestation Add-on
AfterQSBS Attestation Add-on
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Equity Advisory, QSBS Attestation | Add-on | Equity Advisory Add-on restructured - QSBS attestation feature removed and unbundled into separate add-on | Add-on change | |
| QSBS Attestation | Add-on | No QSBS Attestation Add-on | QSBS Attestation Add-on | Added |
Values as written on Carta's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Carta's pricing page (carta.com) from Apr 22, 2024 and Jul 1, 2024; the change is marked on the page, where QSBS Attestation Add-on now appears.
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The two full-page captures with this change marked up are free with an account.
Carta, the last 90 days
Full history- Week 1, 2026improvedCarta reveals 50-stakeholder cap on Build plan, revamps tier messaging
- Q4 2024improvedCarta Transforms Launch Plan with New Fundraising Benchmarks and Simplified Terminology
- Q3 2024improvedCarta Simplifies SAFE Modeling and Launches Total Compensation as Standalone Product for Non-Carta Customers
- Q2 2024packagingCarta Introduces Standalone QSBS Attestation Add-On with Enhanced Features Following Equity Advisory Restructuring · this change
- Q1 2024improvedCarta Repositions Build Tier as Paid with New Launch Tier Offering Free Onboarding and Enhanced Features
Across Finance & Accounting in the same window
All Finance & Accounting changes- StripeJan 12Stripe Simplifies Climate Orders Pricing to Single 3% Rate, Removes Climate Commitments Add-On
- PulleyJan 12Pulley Introduces New Liquidity Solutions and Custom Reporting Features in Scale Plan Amid Major Plan Renaming
- GustoJan 10Gusto Eliminates Monthly Fee for Global Contractor Payments, Enhancing Value for International Contractor Services
Questions about this change
Did Carta raise prices in July 2024?
No list-price increase was recorded between Apr 22, 2024 and Jul 1, 2024. The change Pulse detected was a packaging change: add-on change, new add-on.
What changed on Carta's pricing page between Apr 22, 2024 and Jul 1, 2024?
Equity Advisory Add-on restructured - QSBS attestation feature removed and unbundled into separate add-on; QSBS Attestation add-on: No QSBS Attestation Add-on → QSBS Attestation Add-on, added. Pulse compared the captures it took on Apr 22, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Carta change its pricing?
Pulse recorded 1 other pricing-page change for Carta in the 90 days before this one; the previous change was "Carta Repositions Build Tier as Paid with New Launch Tier Offering Free Onboarding and Enhanced Features" in Q1 2024; Carta has been tracked since 2023-12-04.