Pulley Introduces New Liquidity Solutions and Custom Reporting Features in Scale Plan Amid Major Plan Renaming
What happened
Between the Jan 1, 2025 and Jul 6, 2025 captures of Pulley's pricing page, Pulse recorded 9 changes: Startup plan features renamed: 'Fundraising modeling' to 'Fundraise modeler', 'Offer letters' to 'Interactive offer letters', 'Share Certificate' to 'Share certificates'; Liquidity solutions feature added to Scale plan; Removed standalone 'Electronic option exercises' feature description from Growth plan (capability retained, just reorganized); Custom reporting feature added to Scale (formerly Custom) plan; Stock Plan Admin feature added to Scale plan; Custom plan renamed to Scale; Equity grant signing feature added to Growth plan (replaces longer 'Replacement for Docusign to issue equity grants' description); Priority onboarding feature removed from Custom/Scale plan; Removed wordy feature description 'Replacement for Docusign to issue equity grants' from Growth plan (replaced by simpler 'Equity grant signing'). Pulse files it as a packaging change (feature change, feature added, feature removed, plan renamed) with an upward direction. Pulse's latest capture (Sep 21, 2026) lists Startup at $100, Growth at $291.67, Distributions at $375, Token Cap Table at $375 and Valuations at $10,000 subscription.
Pulley's previous recorded change was "Pulley Removes Phone Support from Custom Plan, Ending Key Feature for Users" (Q3 2024). Pulley has been tracked since 2023-11-20.
In the same window Brex and Gusto also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Startup · FeatureRewordedFundraising modelingFundraise modeler
- Scale · FeatureAdded
BeforeNo Liquidity solutions feature
AfterLiquidity solutions feature
- Growth · FeatureRemoved
Beforestandalone 'Electronic option exercises' feature description
AfterNot listed
- — · FeatureAdded
BeforeNo Custom reporting feature
AfterCustom reporting feature
- Scale · FeatureAdded
BeforeNo Stock Plan Admin feature
AfterStock Plan Admin feature
- Custom · PlanRenamedCustom planScale
- Growth · FeatureReplaced
Beforelonger 'Replacement
AfterDocusign to issue equity grants' description
- Scale · FeatureRemoved
BeforePriority onboarding feature
AfterNo Priority onboarding feature
- Growth · FeatureRemoved
Beforewordy feature description 'Replacement
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Startup | Feature | Fundraising modeling | Fundraise modeler | Reworded |
| Scale | Feature | No Liquidity solutions feature | Liquidity solutions feature | Added |
| Growth | Feature | standalone 'Electronic option exercises' feature description | Not listed | Removed |
| — | Feature | No Custom reporting feature | Custom reporting feature | Added |
| Scale | Feature | No Stock Plan Admin feature | Stock Plan Admin feature | Added |
| Custom | Plan | Custom plan | Scale | Renamed |
| Growth | Feature | longer 'Replacement | Docusign to issue equity grants' description | Replaced |
| Scale | Feature | Priority onboarding feature | No Priority onboarding feature | Removed |
| Growth | Feature | wordy feature description 'Replacement | Not listed | Removed |
Values as written on Pulley's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pulley's pricing page (pulley.com) from Jan 1, 2025 and Jul 6, 2025; the change is marked on the page, where "Fundraising modeling" becomes "Fundraise modeler".
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Pulley, pricing history
Full history- Sep 21, 2026packagingPulley shutting down Dec 8, 2026 — no pricing changes with the news
- Jan 12, 2026packagingPulley Removes SSO Feature from Enterprise Plan, Impacting User Access and Security Options
- Q3 2025improvedPulley Updates Growth Plan: Corrects IRS Form Number from 3912 to 3921 for Incentive Stock Option Exercises
- Q2 2025improvedPulley Introduces New Liquidity Solutions and Custom Reporting Features in Scale Plan Amid Major Plan Renaming · this change
- Q3 2024packagingPulley Removes Phone Support from Custom Plan, Ending Key Feature for Users
Across Finance & Accounting in the same window
All Finance & Accounting changes- BrexJan 11Brex Lowers Money Market Fund Yield from 4.39% to 4.21%
- GustoJan 10Gusto Eliminates Monthly Fee for Global Contractor Payments, Enhancing Value for International Contractor Services
- BrexJan 11Brex Announces Decrease in Money Market Fund Annual Yield from 4.95% to 4.90%
- BrexJan 11Brex Reduces Money Market Fund Yield from 4.21% to 3.80%
- BrexJan 11Brex Reduces Money Market Fund Yield from 4.90% to 4.51%, Impacting Investor Returns
Questions about this change
Did Pulley raise prices in July 2025?
No list-price increase was recorded between Jan 1, 2025 and Jul 6, 2025. The change Pulse detected was a packaging change: feature change, feature added, feature removed, plan renamed.
What changed on Pulley's pricing page between Jan 1, 2025 and Jul 6, 2025?
Startup feature: Fundraising modeling → Fundraise modeler, reworded; Scale feature: No Liquidity solutions feature → Liquidity solutions feature, added; Growth feature: standalone 'Electronic option exercises' feature description → Not listed, removed; feature: No Custom reporting feature → Custom reporting feature, added; Scale feature: No Stock Plan Admin feature → Stock Plan Admin feature, added; Custom plan: Custom plan → Scale, renamed; Growth feature: longer 'Replacement → Docusign to issue equity grants' description, replaced; Scale feature: Priority onboarding feature → No Priority onboarding feature, removed; Growth feature: wordy feature description 'Replacement → Not listed, removed. Pulse compared the captures it took on Jan 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Pulley change its pricing?
Pulse recorded 0 other pricing-page changes for Pulley in the 90 days before this one; the previous change was "Pulley Removes Phone Support from Custom Plan, Ending Key Feature for Users" in Q3 2024; Pulley has been tracked since 2023-11-20.