Carta Repositions Build Tier as Paid with New Launch Tier Offering Free Onboarding and Enhanced Features
What happened
Between the Jan 22, 2024 and Apr 22, 2024 captures of Carta's pricing page, Pulse recorded 5 changes: 83(b) election filings replaced with 83(b) electronic filing for employees in Grow and Scale tiers; Grow tier description changed from 'Industry-leading valuations and reporting' to 'Industry-leading valuations and tax support'; Build tier features moved to new Launch (free) tier and Build tier repositioned as paid tier with white glove onboarding; Free Launch tier repositioned from footer callout to primary first position in main pricing cards; Scale tier description changed from 'Best-in-class compliance and expense management' to 'Best-in-class compliance and financial reporting'. Pulse files it as a packaging change (feature change, plan renamed, freemium change) with a neutral direction.
This is the first pricing-page change Pulse has recorded for Carta. Carta has been tracked since 2023-12-04.
In the same window Stripe, Pulley and Gusto also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Grow, Scale · FeatureFeature change
83(b) election filings replaced with 83(b) electronic filing for employees in Grow and Scale tiers
- Grow · FeatureReworded
BeforeIndustry-leading valuations and reporting
AfterIndustry-leading valuations and tax support
- Build, Launch · PlanPlan renamed
Build tier features moved to new Launch (free) tier and Build tier repositioned as paid tier with white glove onboarding
- Launch · Free tierChangedfooter calloutprimary first position
- Scale · FeatureReworded
BeforeBest-in-class compliance and expense management
AfterBest-in-class compliance and financial reporting
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Grow, Scale | Feature | 83(b) election filings replaced with 83(b) electronic filing for employees in Grow and Scale tiers | Feature change | |
| Grow | Feature | Industry-leading valuations and reporting | Industry-leading valuations and tax support | Reworded |
| Build, Launch | Plan | Build tier features moved to new Launch (free) tier and Build tier repositioned as paid tier with white glove onboarding | Plan renamed | |
| Launch | Free tier | footer callout | primary first position | Changed |
| Scale | Feature | Best-in-class compliance and expense management | Best-in-class compliance and financial reporting | Reworded |
Values as written on Carta's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Carta's pricing page (carta.com) from Jan 22, 2024 and Apr 22, 2024; the change is marked on the page, where "Industry-leading valuations and reporting" becomes "Industry-leading valuations and tax support".
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The two full-page captures with this change marked up are free with an account.
Carta, pricing history
Full history- Q4 2024improvedCarta Transforms Launch Plan with New Fundraising Benchmarks and Simplified Terminology
- Q3 2024improvedCarta Simplifies SAFE Modeling and Launches Total Compensation as Standalone Product for Non-Carta Customers
- Q2 2024packagingCarta Introduces Standalone QSBS Attestation Add-On with Enhanced Features Following Equity Advisory Restructuring
- Q1 2024improvedCarta Repositions Build Tier as Paid with New Launch Tier Offering Free Onboarding and Enhanced Features · this change
Across Finance & Accounting in the same window
All Finance & Accounting changes- StripeJan 12Stripe Simplifies Climate Orders Pricing to Single 3% Rate, Removes Climate Commitments Add-On
- PulleyJan 12Pulley Introduces New Liquidity Solutions and Custom Reporting Features in Scale Plan Amid Major Plan Renaming
- GustoJan 10Gusto Eliminates Monthly Fee for Global Contractor Payments, Enhancing Value for International Contractor Services
Questions about this change
Did Carta raise prices in April 2024?
No list-price increase was recorded between Jan 22, 2024 and Apr 22, 2024. The change Pulse detected was a packaging change: feature change, plan renamed, freemium change.
What changed on Carta's pricing page between Jan 22, 2024 and Apr 22, 2024?
83(b) election filings replaced with 83(b) electronic filing for employees in Grow and Scale tiers; Grow feature: Industry-leading valuations and reporting → Industry-leading valuations and tax support, reworded; Build tier features moved to new Launch (free) tier and Build tier repositioned as paid tier with white glove onboarding; Launch free tier: footer callout → primary first position, changed; Scale feature: Best-in-class compliance and expense management → Best-in-class compliance and financial reporting, reworded. Pulse compared the captures it took on Jan 22, 2024 and Apr 22, 2024; the before/after table above lists each item as written on the page.
How often does Carta change its pricing?
Pulse recorded 0 other pricing-page changes for Carta in the 90 days before this one; Carta has been tracked since 2023-12-04.