Blue J rebrands citation and conversation features in Individual Plan
What happened
Between the May 18, 2026 and May 25, 2026 captures of Blue J's pricing page, Pulse recorded one change: Individual Plan citation feature updated from 'In-line citations access sources' to 'Inline citations and source lists'; feature table row changed from 'Conversational - ask follow-up questions' to 'Conversation design'. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Sep 14, 2026) lists Individual at $124.83.
This is the first pricing-page change Pulse has recorded for Blue J. Blue J has been tracked since 2026-05-15.
In the same window Xero and Quickbooks also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Individual · PositioningReworded
BeforeIn-line citations access sources
AfterInline citations and source lists
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Individual | Positioning | In-line citations access sources | Inline citations and source lists | Reworded |
Values as written on Blue J's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Blue J's pricing page (bluej.com) from May 18, 2026 and May 25, 2026; the change is marked near the top of the page, where "In-line citations access sources" becomes "Inline citations and source lists".
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The two full-page captures with this change marked up are free with an account.
Blue J, pricing history
Full history- Sep 14, 2026packagingBlue J reframes Individual plan as under 1 billable hour/week
- May 25, 2026packagingBlue J rebrands citation and conversation features in Individual Plan · this change
Across Finance & Accounting in the same window
All Finance & Accounting changes- XeroApr 27Xero Doubles Standard Forecast Window, Adds Premium Benchmarking
- QuickbooksApr 24Quickbooks Launches Free Plan With Limited Invoicing and Banking
- XeroApr 9Xero cuts promo discount to 80% off for 3 months, adds QuickBooks comparison
- XeroApr 3Xero Cuts Intro Discount to 85% Off, Adds Fees for Online Bill Pay
Questions about this change
Did Blue J raise prices in May 2026?
No list-price increase was recorded between May 18, 2026 and May 25, 2026. The change Pulse detected was a product change: positioning.
What changed on Blue J's pricing page between May 18, 2026 and May 25, 2026?
Individual positioning: In-line citations access sources → Inline citations and source lists, reworded. Pulse compared the captures it took on May 18, 2026 and May 25, 2026; the before/after table above lists each item as written on the page.
How often does Blue J change its pricing?
Pulse recorded 0 other pricing-page changes for Blue J in the 90 days before this one; Blue J has been tracked since 2026-05-15.
