Aura

Cybersecurity & Identity Management www.aura.com

Burlington, MA-based digital security company founded 2019. Private. Operates in identity theft protection, credit monitoring, VPN, and antivirus markets. Serves individuals and families with all-in-one digital safety, financial fraud protection, and parental controls.

Entry price

$10

Kids · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Wk 41 '26

Pricing model

Subscription

No free tier

Pricing Change History

5 changes

20265 changes

Oct 5, 2026

Packaging

Weekly

Aura launches group pricing: volume discounts on 10+ memberships

New group-purchase section: volume discounts available on orders of more than 10 memberships (per-person pricing, 1- or 2-year memberships); call sales for a quote.

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Sep 14, 2026

Price increase

Weekly

Aura raises Family/Couple/Individual prices, adds Trusted Family Access

Three plans increased in price: Family $20/mo -> $32/mo (Save 75% -> 60%), Couple $19/mo -> $22/mo (Save 60% -> 54%), Individual $10/mo -> $12/mo (Save 58% -> 50%). Kids plan ($10/mo) unchanged. New 'Trusted Family Access' feature added to the Family and Couple plans' included-feature lists.

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Sep 7, 2026

Packaging

Weekly

Aura: Labor Day flash sale cuts prices up to 75%

Labor Day Flash Sale (countdown-timer banner, up to 75% off) raised annual-billing discounts and cut effective monthly prices: Family $32→$20/mo (60%→75% off, $50→$45 billed monthly), Couple $22→$19/mo (54%→60% off), Individual $12→$10/mo (50%→58% off). Kids unchanged at $10/mo (52% off). Data Removal coverage expanded from 200+ to 425+ data brokers, people search sites, junk-mailers, and Google Search Results across Family, Couple, and Individual plans.

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Jun 23, 2026

Packaging

Weekly

Aura shuffles savings pitch: Family now leads Couple at 60% off

Advertised annual savings % swapped between Family and Couple plans: Family increased from 54% to 60%, Couple decreased from 60% to 54%. All plan prices unchanged.

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May 25, 2026

Packaging

Weekly

Aura shuffles annual discounts between Couple and Family plans

Annual discount percentages adjusted: Couple plan increased from Save 54% to Save 60%; Family plan decreased from Save 60% to Save 54% in the underlying base rate.

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