Aura launches group pricing: volume discounts on 10+ memberships
What happened
Between the Sep 28, 2026 and Oct 5, 2026 captures of Aura's pricing page, Pulse recorded one change: New group-purchase section: volume discounts available on orders of more than 10 memberships (per-person pricing, 1- or 2-year memberships); call sales for a quote. Pulse files it as a pricing change (discount added) with a neutral direction. The current page lists Kids at $10, Individual at $12, Couple at $22 and Family at $32.
It lands 21 days after Aura's previous change, "Aura raises Family/Couple/Individual prices, adds Trusted Family Access" (Sep 14, 2026). Before that Pulse recorded "Aura: Labor Day flash sale cuts prices up to 75%" (Sep 7, 2026). Aura has been tracked since 2026-05-01.
In the same window Baseten also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · DiscountDiscount added
New group-purchase section: volume discounts available on orders of more than 10 memberships (per-person pricing, 1- or 2-year memberships); call sales for a quote.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | New group-purchase section: volume discounts available on orders of more than 10 memberships (per-person pricing, 1- or 2-year memberships); call sales for a quote. | Discount added | |
Values as written on Aura's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Aura's pricing page (www.aura.com) from Sep 28, 2026 and Oct 5, 2026; the change is marked around the middle of the page.
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Aura, the last 90 days
Full history- Oct 5, 2026packagingAura launches group pricing: volume discounts on 10+ memberships · this change
- Sep 14, 2026increaseAura raises Family/Couple/Individual prices, adds Trusted Family Access
- Sep 7, 2026packagingAura: Labor Day flash sale cuts prices up to 75%
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- BasetenSep 28Baseten adds GLM-5.3 Fast, retires 6 models, cuts DeepSeek V4.1 Flash cache price 77%
- BasetenSep 22Baseten slashes DeepSeek V4.1 Flash cached input 77% to $0.007 per 1M tokens
- BasetenAug 5Baseten: added Kimi K3, Inkling-Small & DeepSeek-V4-Flash-0731 model APIs
- BasetenJul 28Baseten: Kimi K3 model added to Model APIs ($3.00/$0.30/$15.00 per 1M)
- BasetenJul 27Baseten: GLM 5.2 cache-input price cut from $0.26 to $0.14/1M tokens
Questions about this change
Did Aura raise prices in October 2026?
No list-price increase was recorded between Sep 28, 2026 and Oct 5, 2026. The change Pulse detected was a pricing change: discount added.
What changed on Aura's pricing page between Sep 28, 2026 and Oct 5, 2026?
New group-purchase section: volume discounts available on orders of more than 10 memberships (per-person pricing, 1- or 2-year memberships); call sales for a quote. Pulse compared the captures it took on Sep 28, 2026 and Oct 5, 2026; the before/after table above lists each item as written on the page.
How often does Aura change its pricing?
Pulse recorded 2 other pricing-page changes for Aura in the 90 days before this one; the previous change was "Aura raises Family/Couple/Individual prices, adds Trusted Family Access" on Sep 14, 2026; Aura has been tracked since 2026-05-01.