Aura shuffles annual discounts between Couple and Family plans
What happened
Between the May 18, 2026 and May 25, 2026 captures of Aura's pricing page, Pulse recorded one change: Annual discount percentages adjusted: Couple plan increased from Save 54% to Save 60%; Family plan decreased from Save 60% to Save 54% in the underlying base rate. Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Oct 5, 2026) lists Kids at $10, Individual at $12, Couple at $22 and Family at $32.
This is the first pricing-page change Pulse has recorded for Aura. Aura has been tracked since 2026-05-01.
In the same window Baseten also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Couple, Family · DiscountChangedSave 54%Save 60%
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Couple, Family | Discount | Save 54% | Save 60% | Changed |
Values as written on Aura's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Aura's pricing page (www.aura.com) from May 18, 2026 and May 25, 2026; the change is marked near the top of the page, where "Save 54%" becomes "Save 60%".
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The two full-page captures with this change marked up are free with an account.
Aura, pricing history
Full history- Sep 14, 2026increaseAura raises Family/Couple/Individual prices, adds Trusted Family Access
- Sep 7, 2026packagingAura: Labor Day flash sale cuts prices up to 75%
- Jun 23, 2026packagingAura shuffles savings pitch: Family now leads Couple at 60% off
- May 25, 2026packagingAura shuffles annual discounts between Couple and Family plans · this change
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- BasetenOct 29Baseten: Input pricing revealed for elephant-1 ($0.035) & mammoth-1 ($0.10)
- BasetenOct 26Baseten: Two new Base Labs models, elephant-1 and mammoth-1, added to the Model APIs price table with no listed prices…
- BasetenOct 22Baseten adds elephant-1 and mammoth-1 models from Base Labs, pricing TBD
- BasetenOct 21Baseten cuts Reflection Beam API rates up to 72%, input now $0.40 per 1M
- BasetenOct 19Baseten lists four new Model APIs models, including DeepSeek V4.1 Flash
Questions about this change
Did Aura raise prices in May 2026?
No list-price increase was recorded between May 18, 2026 and May 25, 2026. The change Pulse detected was a pricing change: discount change.
What changed on Aura's pricing page between May 18, 2026 and May 25, 2026?
Couple, Family discount: Save 54% → Save 60%, changed. Pulse compared the captures it took on May 18, 2026 and May 25, 2026; the before/after table above lists each item as written on the page.
How often does Aura change its pricing?
Pulse recorded 0 other pricing-page changes for Aura in the 90 days before this one; Aura has been tracked since 2026-05-01.