Aura raises Family/Couple/Individual prices, adds Trusted Family Access
What happened
Between the Sep 7, 2026 and Sep 14, 2026 captures of Aura's pricing page, Pulse recorded 2 changes: Family $20->$32/mo, Couple $19->$22/mo, Individual $10->$12/mo (Kids unchanged at $10/mo). new Trusted Family Access feature added to Family and Couple plans. In detail: New 'Trusted Family Access' feature added to the Family and Couple plans' included-feature lists; Three plans increased in price: Family $20/mo -> $32/mo (Save 75% -> 60%), Couple $19/mo -> $22/mo (Save 60% -> 54%), Individual $10/mo -> $12/mo (Save 58% -> 50%). Kids plan ($10/mo) unchanged. Pulse files it as a pricing change (feature added, price increase) with an upward direction. Pulse's latest capture (Oct 5, 2026) lists Kids at $10, Individual at $12, Couple at $22 and Family at $32.
It lands 7 days after Aura's previous change, "Aura: Labor Day flash sale cuts prices up to 75%" (Sep 7, 2026). Before that Pulse recorded "Aura shuffles savings pitch: Family now leads Couple at 60% off" (Jun 23, 2026). Aura has been tracked since 2026-05-01.
In the same window Baseten also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Family, Couple · FeatureAdded
BeforeNot listed
After'Trusted Family Access' feature
- Family, Couple, Individual · Price+60%$20/mo$32/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Family, Couple | Feature | Not listed | 'Trusted Family Access' feature | Added |
| Family, Couple, Individual | Price | $20/mo | $32/mo | +60% |
Values as written on Aura's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Aura's pricing page (www.aura.com) from Sep 7, 2026 and Sep 14, 2026; the change is marked near the top of the page, where family, couple, individual price reads $20/mo and then $32/mo.
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The two full-page captures with this change marked up are free with an account.
Aura, the last 90 days
Full history- Oct 5, 2026packagingAura launches group pricing: volume discounts on 10+ memberships
- Sep 14, 2026increaseAura raises Family/Couple/Individual prices, adds Trusted Family Access · this change
- Sep 7, 2026packagingAura: Labor Day flash sale cuts prices up to 75%
- Jun 23, 2026packagingAura shuffles savings pitch: Family now leads Couple at 60% off
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- BasetenAug 5Baseten: added Kimi K3, Inkling-Small & DeepSeek-V4-Flash-0731 model APIs
- BasetenJul 28Baseten: Kimi K3 model added to Model APIs ($3.00/$0.30/$15.00 per 1M)
- BasetenJul 27Baseten: GLM 5.2 cache-input price cut from $0.26 to $0.14/1M tokens
- BasetenJul 25Baseten: GLM-5.2 cache input price cut ($0.26→$0.14/1M tokens)
Questions about this change
Did Aura raise prices in September 2026?
Yes. Pulse captured Aura's pricing page on Sep 7, 2026 and again on Sep 14, 2026 and recorded 1 price increase: Family, Couple, Individual: $20/mo → $32/mo (+60%).
What changed on Aura's pricing page between Sep 7, 2026 and Sep 14, 2026?
Family, Couple feature: Not listed → 'Trusted Family Access' feature, added; Family, Couple, Individual price: $20/mo → $32/mo (+60%). Pulse compared the captures it took on Sep 7, 2026 and Sep 14, 2026; the before/after table above lists each item as written on the page.
How often does Aura change its pricing?
Pulse recorded 2 other pricing-page changes for Aura in the 90 days before this one; the previous change was "Aura: Labor Day flash sale cuts prices up to 75%" on Sep 7, 2026; Aura has been tracked since 2026-05-01.