Aura: Labor Day flash sale cuts prices up to 75%
What happened
Between the Aug 31, 2026 and Sep 7, 2026 captures of Aura's pricing page, Pulse recorded 2 changes: Labor Day Flash Sale raised annual-billing discounts and cut effective monthly prices — Family $32→$20/mo (60%→75% off), Couple $22→$19/mo (54%→60% off), Individual $12→$10/mo (50%→58% off); Kids unchanged. Data Removal coverage expanded from 200+ to 425+ data brokers, people search sites, and junk-mailers across Family, Couple, and Individual plans. In detail: Labor Day Flash Sale (countdown-timer banner, up to 75% off) raised annual-billing discounts and cut effective monthly prices: Family $32→$20/mo (60%→75% off, $50→$45 billed monthly), Couple $22→$19/mo (54%→60% off), Individual $12→$10/mo (50%→58% off). Kids unchanged at $10/mo (52% off); Data Removal coverage expanded from 200+ to 425+ data brokers, people search sites, junk-mailers, and Google Search Results across Family, Couple, and Individual plans. Pulse files it as a pricing change (discount change, limit increase) with an upward direction. Pulse's latest capture (Oct 5, 2026) lists Kids at $10, Individual at $12, Couple at $22 and Family at $32.
It lands 76 days after Aura's previous change, "Aura shuffles savings pitch: Family now leads Couple at 60% off" (Jun 23, 2026). Aura has been tracked since 2026-05-01.
In the same window Baseten also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Family, Couple, Individual · Discount−37%$32$20/mo
- Family, Couple, Individual · LimitChanged200+425+ data brokers
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Family, Couple, Individual | Discount | $32 | $20/mo | −37% |
| Family, Couple, Individual | Limit | 200+ | 425+ data brokers | Changed |
Values as written on Aura's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Aura's pricing page (www.aura.com) from Aug 31, 2026 and Sep 7, 2026; the change is marked near the top of the page, where family, couple, individual discount reads $32 and then $20/mo.
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The two full-page captures with this change marked up are free with an account.
Aura, the last 90 days
Full history- Oct 5, 2026packagingAura launches group pricing: volume discounts on 10+ memberships
- Sep 14, 2026increaseAura raises Family/Couple/Individual prices, adds Trusted Family Access
- Sep 7, 2026packagingAura: Labor Day flash sale cuts prices up to 75% · this change
- Jun 23, 2026packagingAura shuffles savings pitch: Family now leads Couple at 60% off
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- BasetenAug 5Baseten: added Kimi K3, Inkling-Small & DeepSeek-V4-Flash-0731 model APIs
- BasetenJul 28Baseten: Kimi K3 model added to Model APIs ($3.00/$0.30/$15.00 per 1M)
- BasetenJul 27Baseten: GLM 5.2 cache-input price cut from $0.26 to $0.14/1M tokens
- BasetenJul 25Baseten: GLM-5.2 cache input price cut ($0.26→$0.14/1M tokens)
Questions about this change
Did Aura raise prices in September 2026?
No list-price increase was recorded between Aug 31, 2026 and Sep 7, 2026. The change Pulse detected was a pricing change: discount change, limit increase.
What changed on Aura's pricing page between Aug 31, 2026 and Sep 7, 2026?
Family, Couple, Individual discount: $32 → $20/mo (−37%); Family, Couple, Individual limit: 200+ → 425+ data brokers, changed. Pulse compared the captures it took on Aug 31, 2026 and Sep 7, 2026; the before/after table above lists each item as written on the page.
How often does Aura change its pricing?
Pulse recorded 1 other pricing-page change for Aura in the 90 days before this one; the previous change was "Aura shuffles savings pitch: Family now leads Couple at 60% off" on Jun 23, 2026; Aura has been tracked since 2026-05-01.