Aura: Labor Day flash sale cuts prices up to 75%
Labor Day Flash Sale raised annual-billing discounts and cut effective monthly prices — Family $32→$20/mo (60%→75% off), Couple $22→$19/mo (54%→60% off), Individual $12→$10/mo (50%→58% off); Kids unchanged. Data Removal coverage expanded from 200+ to 425+ data brokers, people search sites, and junk-mailers across Family, Couple, and Individual plans.
What changed
Labor Day Flash Sale (countdown-timer banner, up to 75% off) raised annual-billing discounts and cut effective monthly prices: Family $32→$20/mo (60%→75% off, $50→$45 billed monthly), Couple $22→$19/mo (54%→60% off), Individual $12→$10/mo (50%→58% off). Kids unchanged at $10/mo (52% off).
Data Removal coverage expanded from 200+ to 425+ data brokers, people search sites, junk-mailers, and Google Search Results across Family, Couple, and Individual plans.
Before and after
Aug 31, 2026 vs Sep 7, 2026Labor Day Flash Sale (countdown-timer banner, up to 75% off) raised annual-billing discounts and cut effective monthly prices: Family $32→$20/mo (60%→75% off, $50→$45 billed monthly), Couple $22→$19/mo (54%→60% off), Individual $12→$10/mo (50%→58% off). Kids unchanged at $10/mo (52% off).
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More from Aura
Full history →- Week 41, 2026·packagingAura launches group pricing: volume discounts on 10+ memberships
- Week 38, 2026·increaseAura raises Family/Couple/Individual prices, adds Trusted Family Access
- Week 26, 2026·packagingAura shuffles savings pitch: Family now leads Couple at 60% off
- Week 22, 2026·packagingAura shuffles annual discounts between Couple and Family plans