Apptoto: HIPAA plan pricing revealed ($208/mo)
What happened
Between the Aug 10, 2026 and Aug 17, 2026 captures of Apptoto's pricing page, Pulse recorded one change: HIPAA-compliant plan pricing disclosed for the first time via FAQ — starts at $208/month for 16 calendars/users. In detail: HIPAA-compliant plan pricing revealed via new FAQ: previously an unpriced add-on line (min 16 users), now discloses HIPAA plans start at $208/month for 16 calendars/users. Pulse files it as a pricing change (price revealed) with an upward direction. The current page lists Starting Plan at $10, Reputation Management at $30 and White Glove Onboarding at $499 subscription.
This is the first pricing-page change Pulse has recorded for Apptoto. Apptoto has been tracked since 2026-02-26.
In the same window Bookafy, Mindbody and Vagaro also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- HIPAA-compliant · Price visibilityRevealedPrice hiddenPrice listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| HIPAA-compliant | Price visibility | Price hidden | Price listed | Revealed |
Values as written on Apptoto's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Apptoto's pricing page (apptoto.com) from Aug 10, 2026 and Aug 17, 2026; the change is marked in the lower part of the page, where "Price hidden" becomes "Price listed".
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The two full-page captures with this change marked up are free with an account.
Across Business Operations in the same window
All Business Operations changesQuestions about this change
Did Apptoto raise prices in August 2026?
No list-price increase was recorded between Aug 10, 2026 and Aug 17, 2026. The change Pulse detected was a pricing change: price revealed.
What changed on Apptoto's pricing page between Aug 10, 2026 and Aug 17, 2026?
HIPAA-compliant price visibility: Price hidden → Price listed, revealed. Pulse compared the captures it took on Aug 10, 2026 and Aug 17, 2026; the before/after table above lists each item as written on the page.
How often does Apptoto change its pricing?
Pulse recorded 0 other pricing-page changes for Apptoto in the 90 days before this one; Apptoto has been tracked since 2026-02-26.