Dublin, CA-based business management software company founded in 2009. Private. Operates in beauty, wellness, and fitness markets. Serves salons, spas, and fitness studios with scheduling, booking, payments, and marketing tools.
Pricing Change History
3 changesAdded AI-powered business tools & marketing as a headline capability in the core feature list
Quarterly roll-up · includes Jun 1 weekly
Vagaro Merchant Services early cancellation fee increased from $100 to $150. Applies when merchant stops processing before 12 months after activation.
The 'Simplicity Meets Functionality' section listing 12 included features was removed from the pricing page; features included online booking, reporting, email marketing, calendar, invoices, loyalty programs, and 24/7 support.
Research Vagaro's pricing with the Pulse Agent
Ask anything about Vagaro's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Type | Price |
|---|---|---|
| Just Me | Plan | $23.99 /mobilled annually · $30 billed monthly |
Plan discounts
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| 2 Calendars | Plan | $33.99 /mobilled annually · $40 billed monthly |
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| 3 Calendars | Plan | $43.99 /mobilled annually · $50 billed monthly |
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| 4 Calendars | Plan | $53.99 /mobilled annually · $60 billed monthly |
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| 5 Calendars | Plan | $63.99 /mobilled annually · $70 billed monthly |
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| 6 Calendars | Plan | $73.99 /mobilled annually · $80 billed monthly |
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| 7+ Calendars | Plan | $83.99 /mobilled annually · $90 billed monthly |
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| Email Marketing | Add-on | Free |
| Forms | Add-on | $10 /mo |
| Online Shopping Cart | Add-on | $10 /mo |
| Vagaro MySite | Add-on | $20 /mo |
| Branded App | Add-on | $100 /mo |
| Fill My Books | Add-on | Contact |
| Payroll | Add-on | $34 /mo + usage |
| Text Marketing | Add-on | $20 /mo |
| Check-In App | Add-on | $10 /mo |
| Live Stream | Add-on | $10 /mo |
| Vagaro Drive | Add-on | $10 /mo |
| QuickBooks Integration | Add-on | $10 /mo |
| Xero Integration | Add-on | $30 /mo |
| Data Lake | Add-on | $40 /mo |
Company Facts
How Vagaro compares with its peers
| Company | Entry price | Last change |
|---|---|---|
A Acuity Scheduling | $16 /mo, billed annually | Oct 19, 2026 |
M Mindbody | $79 /location/mo | Jul 13, 2026 |
C Calendly | $10 /seat/mo, billed annually | Aug 24, 2026 |
F Fresha | $14.95 /team member/mo | Oct 26, 2026 |
S Sign In App | $630 /mo, billed annually | Apr 7, 2026 |
A Appointy | $19.99 /mo, billed annually | — |
Vagaro pricing FAQ
- How much does Vagaro cost?
- Vagaro pricing starts at $23.99/mo on Just Me, billed annually. Vagaro lists 7 plans on its pricing page; the Email Marketing plan is free.
- Does Vagaro have a free plan?
- Yes. Vagaro's Email Marketing plan is free; paid plans start at $23.99/mo on Just Me, billed annually.
- What pricing model does Vagaro use?
- Vagaro uses subscription + usage pricing across 7 plans, with a free tier.
- When did Vagaro last change its pricing?
- Jul 4, 2026: Vagaro: Added AI-powered business tools & marketing feature.
- How often has Vagaro changed its pricing?
- Pulse has recorded 3 pricing changes for Vagaro since it started tracking on Feb 20, 2026; the pricing page was last captured on Sep 21, 2026.
- Who are Vagaro's pricing peers?
- Pulse compares Vagaro with Acuity Scheduling, Mindbody, Calendly, Fresha, Sign In App and Appointy.