Mindbody: Starting price cut $99→$79/mo + AI Concierge now included on Ultimate
Advertised starting price dropped from $99 USD/month to $79 USD/month per location (20% decrease); new note invites contacting Sales about size/budget-based discounts. AI Concierge (formerly Messenger[ai]) moved from a paid Add-on to fully included on the Ultimate plan, now highlighted as "24/7 AI front desk support to turn missed calls into bookings."
What changed
Advertised starting price reduced from $99 USD/month to $79 USD/month per location (20% decrease); new note added inviting customers to connect with Sales about discounts based on studio size and budget.
AI Concierge (formerly named Messenger[ai]) moved from a paid Add-on to a fully included feature on the Ultimate plan; Ultimate now lists '24/7 AI front desk support to turn missed calls into bookings' as a key feature.
Before and after
Jul 6, 2026 vs Jul 13, 2026Advertised starting price reduced from $99 USD/month to $79 USD/month per location (20% decrease); new note added inviting customers to connect with Sales about discounts based on studio size and budget.
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