Affise Launches MMP Enterprise Plan at $1,500/Month, Offering 250,000 Installs and 3M MAU
What happened
Between the Jul 6, 2025 and Oct 5, 2025 captures of Affise's pricing page, Pulse recorded 3 changes: Affise Performance Beginner plan pricing revealed at $700/month (or discounted yearly plan); Affise MMP Enterprise plan introduced at $1,500/month with 250,000 installs, 3M MAU, 50M events; Affise MMP Scale plan introduced at $700/month with 100,000 installs, 1M MAU, 10M events. Pulse files it as a pricing change (price revealed, new plan) with an upward direction. Pulse's latest capture (Sep 14, 2026) lists Beginner at $499, Core at $699, Expand at $999 and Custom at $1,999.
Affise's previous recorded change was "Affise Introduces New Expand Plan and Downgrades Beginner Plan Support, Reducing Conversions from 40,000 to 7,000" (Q1 2025). Before that Pulse recorded "Affise Introduces iGaming Report Feature to Enhance Statistics Section for Better Insights" (Q3 2024) and "Affise Transitions to Contact-Based Pricing for All Plans, Replacing Fixed Monthly Rates" (Q2 2024). Affise has been tracked since 2024-10-01.
In the same window impact.com, Appsflyer and Refersion also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Beginner · Price visibilityRevealedPrice hiddenPrice listed
- Affise MMP Enterprise · PlanAdded
BeforeNo Affise MMP Enterprise plan
AfterAffise MMP Enterprise plan
- Affise MMP Scale · PlanAddedNo Affise MMP Scale planAffise MMP Scale plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Beginner | Price visibility | Price hidden | Price listed | Revealed |
| Affise MMP Enterprise | Plan | No Affise MMP Enterprise plan | Affise MMP Enterprise plan | Added |
| Affise MMP Scale | Plan | No Affise MMP Scale plan | Affise MMP Scale plan | Added |
Values as written on Affise's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Affise's pricing page (affise.com) from Jul 6, 2025 and Oct 5, 2025; the change is marked near the top of the page, where "Price hidden" becomes "Price listed".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Affise, pricing history
Full history- Sep 14, 2026packagingAffise adds "new customers only" restriction to $499 Beginner plan
- Jul 2, 2026improvedAffise: Webhooks removed, NNCO carry-over feature added
- Apr 4, 2026improvedAffise Reveals Performance Tier Pricing Starting at $499 Per Month
- Q3 2025packagingAffise Launches MMP Enterprise Plan at $1,500/Month, Offering 250,000 Installs and 3M MAU · this change
- Q1 2025packagingAffise Introduces New Expand Plan and Downgrades Beginner Plan Support, Reducing Conversions from 40,000 to 7,000
- Q3 2024improvedAffise Introduces iGaming Report Feature to Enhance Statistics Section for Better Insights
- Q2 2024packagingAffise Transitions to Contact-Based Pricing for All Plans, Replacing Fixed Monthly Rates
Across Marketing & Content in the same window
All Marketing & Content changes- impact.comOct 19impact.com: Enterprise price revealed ($10,000/mo), tiers restructured
- AppsflyerAug 10AppsFlyer: Incrementality measurement rows replaced with RCT-based metrics
- RefersionJul 6Refersion ties plan tiers to explicit GMV milestones, up to $1M and beyond
- RefersionJul 4Refersion: Growth plan price increase ($129→$199/mo) + Scale price hidden
- AppsflyerJul 2AppsFlyer: Deep Linking Suite adds AI Link Generator, Bulk Links
Questions about this change
Did Affise raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 5, 2025. The change Pulse detected was a pricing change: price revealed, new plan.
What changed on Affise's pricing page between Jul 6, 2025 and Oct 5, 2025?
Beginner price visibility: Price hidden → Price listed, revealed; Affise MMP Enterprise plan: No Affise MMP Enterprise plan → Affise MMP Enterprise plan, added; Affise MMP Scale plan: No Affise MMP Scale plan → Affise MMP Scale plan, added. Pulse compared the captures it took on Jul 6, 2025 and Oct 5, 2025; the before/after table above lists each item as written on the page.
How often does Affise change its pricing?
Pulse recorded 0 other pricing-page changes for Affise in the 90 days before this one; the previous change was "Affise Introduces New Expand Plan and Downgrades Beginner Plan Support, Reducing Conversions from 40,000 to 7,000" in Q1 2025; Affise has been tracked since 2024-10-01.