Affise Introduces New Expand Plan and Downgrades Beginner Plan Support, Reducing Conversions from 40,000 to 7,000
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Affise's pricing page, Pulse recorded 14 changes: Scale plan renamed to Core; Beginner plan support downgraded from dedicated customer success manager to limited onboarding sessions and email support; Beginner plan conversions reduced from 40,000 to 7,000; New Expand plan introduced between Core and Custom tiers; 14-day trial added to Beginner plan; Custom domains metric removed from Beginner plan; Entry plan renamed to Beginner; Unlimited clicks added to Beginner plan; Beginner plan impressions reduced from 15M to 5M; 50 offers limit added to Beginner plan; Email and Chat support added to Core plan; Dedicated onboarding manager added to Core plan; 14-day trial added to Core plan; 2 custom domains added to Core plan. Pulse files it as a packaging change (plan renamed, feature change, limit decrease, new plan, feature added, threshold removed, threshold added) with a downward direction. Pulse's latest capture (Sep 14, 2026) lists Beginner at $499, Core at $699, Expand at $999 and Custom at $1,999.
Affise's previous recorded change was "Affise Introduces iGaming Report Feature to Enhance Statistics Section for Better Insights" (Q3 2024). Before that Pulse recorded "Affise Transitions to Contact-Based Pricing for All Plans, Replacing Fixed Monthly Rates" (Q2 2024). Affise has been tracked since 2024-10-01.
In the same window impact.com, Appsflyer and Refersion also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Core · PlanRenamedScale planCore
- Beginner · FeatureChanged
Beforededicated customer success manager
Afterlimited onboarding sessions and email support
- Beginner · Limit−82%40,0007,000
- Expand, Core, Custom · PlanAdded
BeforeNot listed
Afterbetween Core and Custom tiers
- Beginner · FeatureAddedNo 14-day trial14-day trial
- Custom, Beginner · LimitRemovedCustom domains metricNo Custom domains metric
- Beginner · PlanRenamedEntry planBeginner
- Beginner · LimitAddedNo Unlimited clicksUnlimited clicks
- Beginner · Limit−67%15M5M
- Beginner · LimitAddedNo offers limit50 offers limit
- Core · FeatureAddedNot listedEmail and Chat support
- Core · FeatureAdded
BeforeNo Dedicated onboarding manager
AfterDedicated onboarding manager
- Core · FeatureAddedNo 14-day trial14-day trial
- Custom, Core · LimitAddedNo custom domains2 custom domains
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Core | Plan | Scale plan | Core | Renamed |
| Beginner | Feature | dedicated customer success manager | limited onboarding sessions and email support | Changed |
| Beginner | Limit | 40,000 | 7,000 | −82% |
| Expand, Core, Custom | Plan | Not listed | between Core and Custom tiers | Added |
| Beginner | Feature | No 14-day trial | 14-day trial | Added |
| Custom, Beginner | Limit | Custom domains metric | No Custom domains metric | Removed |
| Beginner | Plan | Entry plan | Beginner | Renamed |
| Beginner | Limit | No Unlimited clicks | Unlimited clicks | Added |
| Beginner | Limit | 15M | 5M | −67% |
| Beginner | Limit | No offers limit | 50 offers limit | Added |
| Core | Feature | Not listed | Email and Chat support | Added |
| Core | Feature | No Dedicated onboarding manager | Dedicated onboarding manager | Added |
| Core | Feature | No 14-day trial | 14-day trial | Added |
| Custom, Core | Limit | No custom domains | 2 custom domains | Added |
Values as written on Affise's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Affise's pricing page (affise.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where "Scale plan" becomes "Core".
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Affise, pricing history
Full history- Jul 2, 2026improvedAffise: Webhooks removed, NNCO carry-over feature added
- Apr 4, 2026improvedAffise Reveals Performance Tier Pricing Starting at $499 Per Month
- Q3 2025packagingAffise Launches MMP Enterprise Plan at $1,500/Month, Offering 250,000 Installs and 3M MAU
- Q1 2025packagingAffise Introduces New Expand Plan and Downgrades Beginner Plan Support, Reducing Conversions from 40,000 to 7,000 · this change
- Q3 2024improvedAffise Introduces iGaming Report Feature to Enhance Statistics Section for Better Insights
- Q2 2024packagingAffise Transitions to Contact-Based Pricing for All Plans, Replacing Fixed Monthly Rates
Across Marketing & Content in the same window
All Marketing & Content changes- impact.comOct 19impact.com: Enterprise price revealed ($10,000/mo), tiers restructured
- AppsflyerAug 10AppsFlyer: Incrementality measurement rows replaced with RCT-based metrics
- RefersionJul 6Refersion ties plan tiers to explicit GMV milestones, up to $1M and beyond
- RefersionJul 4Refersion: Growth plan price increase ($129→$199/mo) + Scale price hidden
- AppsflyerJul 2AppsFlyer: Deep Linking Suite adds AI Link Generator, Bulk Links
Questions about this change
Did Affise raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 1, 2025. The change Pulse detected was a packaging change: plan renamed, feature change, limit decrease, new plan, feature added, threshold removed, threshold added.
What changed on Affise's pricing page between Jan 1, 2025 and Apr 1, 2025?
Core plan: Scale plan → Core, renamed; Beginner feature: dedicated customer success manager → limited onboarding sessions and email support, changed; Beginner limit: 40,000 → 7,000 (−82%); Expand, Core, Custom plan: Not listed → between Core and Custom tiers, added; Beginner feature: No 14-day trial → 14-day trial, added; Custom, Beginner limit: Custom domains metric → No Custom domains metric, removed; Beginner plan: Entry plan → Beginner, renamed; Beginner limit: No Unlimited clicks → Unlimited clicks, added; Beginner limit: 15M → 5M (−67%); Beginner limit: No offers limit → 50 offers limit, added; Core feature: Not listed → Email and Chat support, added; Core feature: No Dedicated onboarding manager → Dedicated onboarding manager, added; Core feature: No 14-day trial → 14-day trial, added; Custom, Core limit: No custom domains → 2 custom domains, added. Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Affise change its pricing?
Pulse recorded 0 other pricing-page changes for Affise in the 90 days before this one; the previous change was "Affise Introduces iGaming Report Feature to Enhance Statistics Section for Better Insights" in Q3 2024; Affise has been tracked since 2024-10-01.