Metrics and packages rewritten: steps, hosts, hours and regions outnumber price hikes
Atlassian re-metered Jira automation, Datadog redefined a billable database host, Twilio moved Video to free hours then $1 per user-hour, Modal cut its region surcharge floor, and Salesforce dropped the Free Suite. 204 changes across 202 companies, a normal week by count.
This week in pricing · Aug 31 – Sep 6
2026W37204
+0% vs 8-wk avgpricing changes across 4,388 tracked pricing pages · 202 companies








The moves
Atlassian renamed Jira's automation quota metric from rule runs to automation steps and set new per-plan caps: Free from 100 to 150 per subscription a month, Standard from a flat 1,700 a month to 400 per user, Premium from 1,000 to 750 per user, and Enterprise from Unlimited to 1,000 per user, now capped [11]. Atlassian's usage doc explains that total usage is the sum of all automation steps across your Atlassian apps [1], and that agentic components are billed separately under Rovo credits and do not consume automation steps [2]. The prior model, per Atlassian's earlier packaging announcement, gave customers a single pooled limit across Jira Cloud products [3].
Datadog renamed database host to billable host in the Database Monitoring FAQ and redefined it as a database instance, self-hosted or cloud-managed, running one or more logical databases, rather than any monitored physical or virtual server [12]. The new wording sits in the pricing FAQ itself [12]. Cost guides still describe the product as $70 per database host a month [5], a rate that did not move; the definition of the unit did.
Twilio changed Video from usage-based billing at $0.004 per participant per minute to a model with 5,000 hours free, then $1 per active user hour or $150 per named user per month [13]. Our capture had logged the opposite move two weeks earlier, when Twilio dropped the hours model for per-minute billing [6]. Pricing trackers quote the free allowance as the headline, with 5,000 free hours covering a small team for months [7].
Modal cut the floor of its region-selection surcharge from 1.5 to 1.15 times base compute prices, with the ceiling unchanged at 1.75, across Starter, Team and Enterprise [14]. Pricing references still carry the old range, describing region selection as billed at 1.5 to 1.75 times base prices [8], so the page is ahead of the web here too.
Salesforce removed the Free Suite plan at $0 per user per month from the CRM suites lineup; the small-business page now shows only Starter Suite and Pro Suite, and Free Suite is gone from every feature comparison table below [15]. The page states the Starter Suite SKU at $25 USD per user per month, billed monthly or annually [9]. Reviews still advertise a free forever plan for up to two users [10].
What they said
Atlassian documents the new unit rather than the new caps: every trigger, condition, action, branch and loop counts as a step, pooled at the organization level [1], with AI agent steps metered elsewhere [2]. Datadog put the definition in the pricing FAQ itself: a billable host is any database instance running one or more logical databases [12]. Salesforce kept its one published number, $25 per user per month for Starter Suite [9]. Twilio and Modal changed their pages without a note [13][14].
What the market said
The web lagged on four of the five. Datadog cost guides still size Database Monitoring at $70 per database host without the new definition [5]. Modal pricing references still describe the region surcharge as 1.5 to 1.75 times base [8]. Salesforce reviews still promise a free forever plan for up to two users [10]. Twilio trackers still lead with 5,000 free hours [7], which happens to be right again after the reversal. Only Atlassian shipped documentation alongside the change [1][2].
The pattern
Pricing pages logged 204 changes across 202 companies in the week of Aug 31 → Sep 7, a 1.0 ratio to the eight-week average of 194.8 [16]. Packaging led: 93 packaging changes against 55 pure pricing changes and 56 product changes, with 77 expansions and 32 contractions [16].
Price direction was soft: 14 increases, a 0.9 ratio to the mean of 14.9, and 6 cuts, a 0.8 ratio, with 8 hidden-pricing events against 6 reveals [17]. Promotions ran at 22, a 1.2 ratio to the average of 18.5 [18].
The week's theme was the unit of measure. Atlassian changed what counts as one automation, Datadog what counts as one host, Twilio whether a minute or an hour is the unit, Modal what a region costs on top. None of them changed a headline price.
What to watch
Whether Atlassian Standard customers who used the old flat 1,700 rule runs land above or below 400 steps per user [11].
Whether Datadog bills differ for customers whose monitored servers run several database instances [12].
Whether Twilio keeps the hours model this time after switching twice in three weeks [6].
Whether Modal cuts the region ceiling after cutting the floor to 1.15 [14].
Whether Salesforce replaces the Free Suite with a trial or leaves Starter at $25 as the floor [9].
Written with 84% of the week’s diffs published; late-published changes appear in the feed.
Sources
- [1]Atlassian support — How is your automation usage calculatedverified“This means your total usage is the sum of all automation steps across your Atlassian apps.”
- [2]Atlassian support — agentic componentsverified“Agentic components like Use Rovo, Use agent, or Use Jira Coding agent are billed separately under Rovo credits and do not consume automation steps.”
- [3]Atlassian blog — Changes to our Automation packaging model for Jira Cloudverified“In today’s model, customers get a single, pooled limit across all Jira Cloud products.”
- [5]CloudZero — Datadog Pricing Explainedverified“Database Monitoring $70 per database host/month Provides database performance insights to optimize queries and ensure efficient data storage operations.”
- [6]Pulse capture (2026W35): Twilio ditches per-user Video pricing for pay-as-you-go at $0.004/min“Twilio ditches per-user Video pricing for pay-as-you-go at $0.004/min”
- [7]SaaS Price Pulse — Twilio Pricing 2026verified“The 5,000 free hours cover a small team for months.”
- [8]Usage Pricing — Modal Pricingverified“Region selection is billed at 1.5–1.75× base prices and non-preemptible execution at 3× base prices.”
- [9]Salesforce — Small Business Pricingverified“If a prospect wants to purchase the Starter Suite SKU, the cost is $25 USD per user per month, billed monthly or annually.”
- [10]Tech.co — Price for Salesforce: 2026 CRM Pricing Breakdownverified“Salesforce offers a free forever plan for up to two users.”
- [11]Pulse capture: Atlassian.jira revamps automation quotas: renames rule runs, tightens caps“Atlassian.jira revamps automation quotas: renames rule runs, tightens caps”
- [12]Pulse capture: Datadog.databaseMonitoring redefines "billable host" as full DB instance, not...“Datadog.databaseMonitoring redefines "billable host" as full DB instance, not...”
- [13]Pulse capture: Twilio Video ditches per-minute billing for 5,000 free hours, then $1/user-hour“Twilio Video ditches per-minute billing for 5,000 free hours, then $1/user-hour”
- [14]Pulse capture: Modal cuts region surcharge floor to 1.15x, easing cross-region compute costs“Modal cuts region surcharge floor to 1.15x, easing cross-region compute costs”
- [15]Pulse capture: Salesforce.smallBusiness axes Free Suite plan, leaves only Starter and Pro“Salesforce.smallBusiness axes Free Suite plan, leaves only Starter and Pro”
- [16]Pulse weekly stats, 2026W37Pulse Index data“204 changes across 202 companies; 93 packaging, 55 pricing, 56 product; 77 expansions, 32 contractions; eight-week mean 194.8, ratio 1.0”
- [17]Pulse weekly stats, 2026W37Pulse Index data“14 price increases (ratio 0.9 to the 14.9 mean), 6 price cuts (ratio 0.8), 8 hid pricing, 6 revealed pricing”
- [18]Pulse weekly stats, 2026W37Pulse Index data“22 promo events, ratio 1.2 to the 18.5 mean”
Questions about this week?
The Pulse Agent has every change from this issue loaded — the story, the numbers and each company's diff — and answers from verified data.
Ask the agentBy the numbers
- pricing changes tracked· about normal
- 204
- price increases vs cuts
- 14 ↑ / 6 ↓
- expanded vs contracted plans
- 77 / 32
- packaging moves
- 93
- discount & promo moves· above normal (+20%)
- 22
In this issue
Previous issues
All weekly issues →- Week 41, 2026·Sep 28 – Oct 4·279 changesIntercom tests a $19 seat while the rest of the market shows its prices: 15 reveals in a week of quiet cuts
- Week 40, 2026·Sep 21 – Sep 27·276 changesPackaging rewrites outpace price moves: credits, bundles and metered add-ons
- Week 39, 2026·Sep 14 – Sep 20·223 changesSupport tiers, disclosed rates and a hidden price: packaging moved more than prices
- Week 38, 2026·Sep 7 – Sep 13·196 changesCredits replace rate limits, flat rates replace meters: a normal week with structural moves
- Week 36, 2026·Aug 24 – Aug 30·149 changesA quiet week for list prices, a loud one for metering: tokens, seats, events and parsing
- Week 35, 2026·Aug 17 – Aug 23·209 changesAgent pricing takes shape: usage models, factory tiers and platform fees replace flat plans