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Week in review·Oct 26 – Nov 1, 2026

Couchbase reverses an August price cut, hiking Capella AI rates 523% to $5.36/hr in a 44-promo week

Couchbase undid its own August price cut this week, pushing Capella AI Data Plane rates up 523% to $5.36/hr, while Baseten finally revealed two hidden model prices and Vercel quietly cut Firewall limits 75%. Promos hit 44 for the week, 1.8x the eight-week average.

Couchbase: $0.86/hr → $5.36/hr · see the full diff

The week in 30 seconds

  • Couchbase raised Capella AI Data Plane rates 523% to $5.36/hr, reversing its own cut to $0.86/hr in August.

  • Baseten revealed previously hidden elephant-1 and mammoth-1 prices and added joey-1 at $0.01 per 1M tokens.

  • Vercel quietly cut Firewall and IP Blocking limits up to 75% while adding $0.10/GB Deployment Storage.

Published pricing-page diffs with at least one valid event, Oct 26 → Nov 2; one diff = one change, classified by its dominant event.

Top 5 moves

  1. 01HikeCouchbase

    Capella AI Data Plane Enterprise rate jumps 523% to $5.36/hr, reversing August's cut

    $0.86/hr$5.36/hr

    Couchbase cut this same Enterprise rate to $0.86/hr in August; a probe of the live pricing page found no experiment markers or price variance across six fresh fetches, so this reads as a genuine reversal, paired with new NVIDIA enterprise support.

  2. 02RevealBaseten

    Baseten reveals elephant-1 and mammoth-1 prices, adds joey-1 at $0.01/1M tokens

    Not listed$0.01

    Two previously hidden Model API prices are now public at $0.035 and $0.10 per 1M tokens, and a new joey-1 model lands at $0.01 per 1M input tokens.

  3. 03Quiet cutVercel

    Vercel slashes Firewall and IP Blocking limits up to 75%, adds $0.10/GB storage

    1,000250

    Vercel's Enterprise Custom Firewall Rules limit fell from 1,000 to 250 as IP Blocking and System Bypass Rules caps dropped across every tier, while a new Deployment Storage add-on bills $0.10 per GB over 10 GB included.

  4. 04HikeInVideo

    InVideo's Max plan jumps 233% to $250/seat as its 50% discount ends

    $75$250

    InVideo removed the 50% annual discount on its Max plan, so the per-seat price more than tripled from $75 to $250 a month; included credits rose from 5,000 to 8,000, but annual billing no longer beats paying monthly.

  5. 05Quiet cutShopify

    Shopify drops its free Academy courses perk from all four plans

    Academy courses includedRemoved from all plans

    Free Shopify Academy courses disappeared from the plan feature list and comparison table this week, continuing a pattern of quiet plan trims that leave sticker prices untouched while narrowing what each tier includes.

Also moved

The pattern

This week logged 318 pricing and packaging changes across 309 companies, 1.3x the eight-week average of 248.4 changes and 240.6 companies. Price increases ran slightly hot too, 22 against a baseline of 17.5 (1.3x), while price cuts stayed close to normal at 10 versus 9.4 (1.1x). The standout was promotional activity: 44 promos and discount changes, 1.8x the eight-week average of 24.9, the biggest deviation of any metric this week, consistent with sellers leaning on time-limited offers (Fergus, Datacamp) rather than list-price moves alone.

Packaging churn also ran ahead of normal: contractions hit 69, 1.6x the baseline of 42, while expansions reached 142, 1.3x the baseline of 107.4. Hidden pricing ticked up to 9 pages (1.3x the average of 7.1), while revealed pricing held flat at 8 against a baseline of 7.8.

W37changes per weekW45

What to watch

  • Watch whether Couchbase's Capella AI Data Plane rate holds at $5.36/hr or flips again; a repeat move after August's cut to $0.86/hr would start to look like price-testing, not a one-off correction.

  • Baseten's newly public elephant-1 and mammoth-1 rates could pressure other hidden-pricing inference vendors, with 9 pages hiding prices this week already above the eight-week average of 7.1.

  • Promos are running 1.8x their eight-week average at 44; expect more of this week's promo endings (Fergus, Datacamp) to convert into permanent higher list prices like InVideo's did.

Sources (17 diffs)

Questions about this week?

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