Wrike Introduces Premium AI Capabilities to Business Plan, Enhancing Features for Business Users
What happened
Between the Jul 4, 2025 and Oct 9, 2025 captures of Wrike's pricing page, Pulse recorded 3 changes: AI Elite features added to Business plan - premium AI capabilities now included in Business tier; AI Essentials feature added to Free plan - Free tier now includes basic AI capabilities; Team plan AI features upgraded from 'Generative AI' to 'Unlimited AI Essentials' with AI forms creation capability. Pulse files it as a product change (feature added, feature change) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Team at $10, Business at $25 and Wrike Whiteboard at $15.
Wrike's previous recorded change was "Wrike Business Plan Price Increased to $25/User/Month, Reflecting a 0.8% Rise" (Q1 2025). Before that Pulse recorded "Wrike Team Plan Price Increase and User Capacity Reduction Amid New Datahub Add-on Launch" (Q4 2024) and "Wrike Lowers Entry Barrier for Small Teams by Reducing Team Plan Minimum Users from 3 to 2" (Q1 2024). Wrike has been tracked since 2024-10-01.
In the same window monday.com, Smartsheet, Asana and Notion also changed their Project Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Business · FeatureAddedNo AI Elite featuresAI Elite features
- — · FeatureAddedNo AI Essentials featureAI Essentials feature
- Team · FeatureRewordedGenerative AIUnlimited AI Essentials
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business | Feature | No AI Elite features | AI Elite features | Added |
| — | Feature | No AI Essentials feature | AI Essentials feature | Added |
| Team | Feature | Generative AI | Unlimited AI Essentials | Reworded |
Values as written on Wrike's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Wrike's pricing page (wrike.com) from Jul 4, 2025 and Oct 9, 2025; the change is marked on the page, where AI Elite features now appears.
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Wrike, pricing history
Full history- Week 4, 2026packagingWrike Unifies Pricing Page With New Layout After A/B Test
- Jan 14, 2026improvedWrike Introduces NL Form Generation to AI Elite Features in Business Plan
- Week 1, 2026packagingWrike Prices Whiteboard Add-On at $15/User/Month
- Q3 2025improvedWrike Introduces Premium AI Capabilities to Business Plan, Enhancing Features for Business Users · this change
- Q1 2025increaseWrike Business Plan Price Increased to $25/User/Month, Reflecting a 0.8% Rise
- Q4 2024packagingWrike Team Plan Price Increase and User Capacity Reduction Amid New Datahub Add-on Launch
- Q1 2024improvedWrike Lowers Entry Barrier for Small Teams by Reducing Team Plan Minimum Users from 3 to 2
Across Project Management in the same window
All Project Management changes- monday.comJan 15monday.com: Major Feature Removals in Pro Tier Including Unlimited Forms and Workload Management
- SmartsheetJan 13Smartsheet Introduces Advanced Work Management Plan as New Fourth Tier with Enhanced Features and Best Value Designation
- AsanaJan 11Asana Removes User Seat Limits on Starter and Advanced Plans, Introduces Unlimited Automations and AI Studio Features
- NotionJan 10Notion Bundles AI Features into Paid Plans, Removing Standalone AI Add-On for Enhanced User Experience
Questions about this change
Did Wrike raise prices in October 2025?
No list-price increase was recorded between Jul 4, 2025 and Oct 9, 2025. The change Pulse detected was a product change: feature added, feature change.
What changed on Wrike's pricing page between Jul 4, 2025 and Oct 9, 2025?
Business feature: No AI Elite features → AI Elite features, added; feature: No AI Essentials feature → AI Essentials feature, added; Team feature: Generative AI → Unlimited AI Essentials, reworded. Pulse compared the captures it took on Jul 4, 2025 and Oct 9, 2025; the before/after table above lists each item as written on the page.
How often does Wrike change its pricing?
Pulse recorded 0 other pricing-page changes for Wrike in the 90 days before this one; the previous change was "Wrike Business Plan Price Increased to $25/User/Month, Reflecting a 0.8% Rise" in Q1 2025; Wrike has been tracked since 2024-10-01.