Wrike Unifies Pricing Page With New Layout After A/B Test
What happened
Between the Jan 13, 2026 and Jan 19, 2026 captures of Wrike's pricing page, Pulse recorded one change: Pricing page migrated from A/B test variant (/price-vae/) to canonical URL (/price/). Hero changed from 'Work your way: Plans that scale with you' with Platform plans/Workflow solutions tabs to unified 'Enable work to flow without limits' layout. Add-ons moved from plan cards to standalone section. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Team at $10, Business at $25 and Wrike Whiteboard at $15.
Wrike's previous recorded change was "Wrike Introduces NL Form Generation to AI Elite Features in Business Plan" (Jan 14, 2026). Before that Pulse recorded "Wrike Prices Whiteboard Add-On at $15/User/Month" (Week 1, 2026). Wrike has been tracked since 2024-10-01.
In the same window Microsoft, Asana, monday.com, Notion and Smartsheet also changed their Project Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Platform · PositioningChangedplan cardsstandalone section
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Platform | Positioning | plan cards | standalone section | Changed |
Values as written on Wrike's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Wrike's pricing page (wrike.com) from Jan 13, 2026 and Jan 19, 2026; the change is marked near the top of the page, where "plan cards" becomes "standalone section".
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The two full-page captures with this change marked up are free with an account.
Wrike, the last 90 days
Full history- Mar 18, 2026packagingWrike Surfaces Add-On Marketplace Across Business and Pinnacle Plans
- Mar 11, 2026improvedWrike Launches Copilot AI Assistant for Projects and Portfolios
- Week 10, 2026packagingWrike restructures plan pages to show cascading feature inheritance
- Week 4, 2026packagingWrike Unifies Pricing Page With New Layout After A/B Test · this change
- Jan 14, 2026improvedWrike Introduces NL Form Generation to AI Elite Features in Business Plan
- Week 1, 2026packagingWrike Prices Whiteboard Add-On at $15/User/Month
Across Project Management in the same window
All Project Management changes- MicrosoftApr 7Microsoft Copilot softens AI usage promises, tightens renewal terms
- AsanaApr 6Asana Displays Monthly Prices Permanently, Removes Billing Toggle
- monday.comApr 5monday.com Restructures Standard Plan, Swaps Calendar View for Unlimited Boards
- NotionApr 4Notion Adds Dashboards to Database Features Lineup
- SmartsheetApr 3Smartsheet Rebrands Resource Management and Simplifies Feature Names
Questions about this change
Did Wrike raise prices in January 2026?
No list-price increase was recorded between Jan 13, 2026 and Jan 19, 2026. The change Pulse detected was a product change: positioning.
What changed on Wrike's pricing page between Jan 13, 2026 and Jan 19, 2026?
Platform positioning: plan cards → standalone section, changed. Pulse compared the captures it took on Jan 13, 2026 and Jan 19, 2026; the before/after table above lists each item as written on the page.
How often does Wrike change its pricing?
Pulse recorded 2 other pricing-page changes for Wrike in the 90 days before this one; the previous change was "Wrike Introduces NL Form Generation to AI Elite Features in Business Plan" on Jan 14, 2026; Wrike has been tracked since 2024-10-01.