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Product change·Jan 13 → Jan 19, 2026·Week 4, 2026·Project Management

Wrike Unifies Pricing Page With New Layout After A/B Test

WrikeProductPositioning

What changed

Positioning

Pricing page migrated from A/B test variant (/price-vae/) to canonical URL (/price/). Hero changed from 'Work your way: Plans that scale with you' with Platform plans/Workflow solutions tabs to unified 'Enable work to flow without limits' layout. Add-ons moved from plan cards to standalone section.

Before and after

Jan 13, 2026 vs Jan 19, 2026
Pulse.
100%
What changed

Pricing page migrated from A/B test variant (/price-vae/) to canonical URL (/price/). Hero changed from 'Work your way: Plans that scale with you' with Platform plans/Workflow solutions tabs to unified 'Enable work to flow without limits' layout. Add-ons moved from plan cards to standalone section.

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