WP Umbrella turns security add-on into full firewall—malware scans, IP blockli...
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of WP Umbrella's pricing page, Pulse recorded one change: Security add-on capability set expanded: now framed as a firewall with virtual patching, daily malware scanning, and a new network-learned IP blocklist, plus attack-detection activity log; price unchanged at €2/$2 per site/month. Pulse files it as a packaging change (add-on change) with a neutral direction. Pulse's latest capture (Nov 2, 2026) lists WP Umbrella at $2.19, Security add-on at EUR 2 and Hourly Backups at EUR 2.49.
It lands 7 days after WP Umbrella's previous change, "WP Umbrella rebrands Public API to MCP & Public API, expands Security add-on" (Jul 13, 2026). WP Umbrella has been tracked since 2026-06-11.
In the same window Jetpack Workflow, Kinsta and Siteground also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Security add-on · Add-onAdd-on change
Security add-on capability set expanded: now framed as a firewall with virtual patching, daily malware scanning, and a new network-learned IP blocklist, plus attack-detection activity log; price unchanged at €2/$2 per site/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Security add-on | Add-on | — | €2 | Add-on change |
Values as written on WP Umbrella's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of WP Umbrella's pricing page (wp-umbrella.com) from Jul 13, 2026 and Jul 20, 2026; the change is marked around the middle of the page.
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WP Umbrella, the last 90 days
Full history- Jul 20, 2026packagingWP Umbrella turns security add-on into full firewall—malware scans, IP blockli... · this change
- Jul 13, 2026packagingWP Umbrella rebrands Public API to MCP & Public API, expands Security add-on
Across Business Operations in the same window
All Business Operations changesQuestions about this change
Did WP Umbrella raise prices in July 2026?
No list-price increase was recorded between Jul 13, 2026 and Jul 20, 2026. The change Pulse detected was a packaging change: add-on change.
What changed on WP Umbrella's pricing page between Jul 13, 2026 and Jul 20, 2026?
Security add-on capability set expanded: now framed as a firewall with virtual patching, daily malware scanning, and a new network-learned IP blocklist, plus attack-detection activity log; price unchanged at €2/$2 per site/month. Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does WP Umbrella change its pricing?
Pulse recorded 1 other pricing-page change for WP Umbrella in the 90 days before this one; the previous change was "WP Umbrella rebrands Public API to MCP & Public API, expands Security add-on" on Jul 13, 2026; WP Umbrella has been tracked since 2026-06-11.