Siteground makes free AI tokens a core feature across all plans
What happened
Between the May 4, 2026 and May 11, 2026 captures of Siteground's pricing page, Pulse recorded one change: Free AI tokens promoted from WordPress Service section to Core Features across all plans (StartUp, GrowBig, GoGeek), now displayed as a core plan benefit with a 'New' badge. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Jun 21, 2026) lists StartUp at $17.99, GrowBig at $29.99 and GoGeek at $44.99.
It lands 25 days after Siteground's previous change, "Siteground Launches Per-Site Management Tools on Pricing Page" (Apr 18, 2026). Before that Pulse recorded "Siteground Boosts Storage Up to 150% Across Hosting Plans" (Apr 3, 2026). Siteground has been tracked since 2024-10-01.
In the same window Hostgator and Dreamhost also changed their Cloud & DevOps pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- StartUp, GrowBig, GoGeek · PositioningChanged
BeforeWordPress Service section
AfterCore Features
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| StartUp, GrowBig, GoGeek | Positioning | WordPress Service section | Core Features | Changed |
Values as written on Siteground's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Siteground's pricing page (siteground.com) from May 4, 2026 and May 11, 2026; the change is marked near the top of the page, where "WordPress Service section" becomes "Core Features".
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Siteground, the last 90 days
Full history- May 13, 2026packagingSiteground makes free AI tokens a core feature across all plans · this change
- Apr 18, 2026packagingSiteground Launches Per-Site Management Tools on Pricing Page
- Apr 3, 2026packagingSiteground Boosts Storage Up to 150% Across Hosting Plans
Across Cloud & DevOps in the same window
All Cloud & DevOps changes- HostgatorMay 5Hostgator swaps web hosting hero for GatorClaw AI agent at $2.09/mo
- DreamhostApr 3Dreamhost Raises DreamShield Protect Add-On Price to $3/mo
- HostgatorApr 27Hostgator Rolls Out AI-Powered Malware Protection Across All Plans
- HostgatorApr 6Hostgator Replaces SiteLock With In-House Malware Protection Product
- DreamhostMar 10Dreamhost Raises DreamShield Protection Add-On Price to $3/mo
Questions about this change
Did Siteground raise prices in May 2026?
No list-price increase was recorded between May 4, 2026 and May 11, 2026. The change Pulse detected was a product change: positioning.
What changed on Siteground's pricing page between May 4, 2026 and May 11, 2026?
StartUp, GrowBig, GoGeek positioning: WordPress Service section → Core Features, changed. Pulse compared the captures it took on May 4, 2026 and May 11, 2026; the before/after table above lists each item as written on the page.
How often does Siteground change its pricing?
Pulse recorded 2 other pricing-page changes for Siteground in the 90 days before this one; the previous change was "Siteground Launches Per-Site Management Tools on Pricing Page" on Apr 18, 2026; Siteground has been tracked since 2024-10-01.