Whatagraph paywalls SSO—full SAML now a paid add-on even on top Prime tier
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of Whatagraph's pricing page, Pulse recorded 2 changes: Credit minimums increased/clarified: renamed Boost→Max tier moved from a fixed 50 credits to 50+, and the top tier changed from an unspecified 'Custom' amount to a defined 100+ credits; 'Data groups & blends' and Dedicated Success Manager moved down into the renamed mid-tier Max; native SSO from the old top tier is gone, with full SAML now sold as a paid Add-on even on the new top tier Prime. Pulse files it as a packaging change (limit increase, feature change) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Max at $1,118.
It lands 16 days after Whatagraph's previous change, "Whatagraph moves BigQuery, API, and SSO behind paid add-ons" (Jun 19, 2026). Whatagraph has been tracked since 2023-11-29.
In the same window Tableau, Supermetrics, Databox and Dash also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Max · LimitRenamed
BeforeBoost→Max tier moved from a fixed 50 credits
After50+
- Max, Prime · FeatureRemoved
Beforenative SSO from the old top tier
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Max | Limit | Boost→Max tier moved from a fixed 50 credits | 50+ | Renamed |
| Max, Prime | Feature | native SSO from the old top tier | Not listed | Removed |
Values as written on Whatagraph's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Whatagraph's pricing page (whatagraph.com) from Mar 30, 2026 and Jun 29, 2026; the change is marked around the middle of the page, where "Boost→Max tier moved from a fixed 50 credits" becomes "50+".
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The two full-page captures with this change marked up are free with an account.
Whatagraph, the last 90 days
Full history- Oct 12, 2026improvedWhatagraph: IQ Agents graduates from early access to generally available
- Jul 4, 2026improvedWhatagraph paywalls SSO—full SAML now a paid add-on even on top Prime tier · this change
- Jun 19, 2026packagingWhatagraph moves BigQuery, API, and SSO behind paid add-ons
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Whatagraph raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 29, 2026. The change Pulse detected was a packaging change: limit increase, feature change.
What changed on Whatagraph's pricing page between Mar 30, 2026 and Jun 29, 2026?
Max limit: Boost→Max tier moved from a fixed 50 credits → 50+, renamed; Max, Prime feature: native SSO from the old top tier → Not listed, removed. Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does Whatagraph change its pricing?
Pulse recorded 1 other pricing-page change for Whatagraph in the 90 days before this one; the previous change was "Whatagraph moves BigQuery, API, and SSO behind paid add-ons" on Jun 19, 2026; Whatagraph has been tracked since 2023-11-29.
