Typeform's Enterprise tier ditches "unlimited" for "custom" responses and seats
What happened
Between the Jul 6, 2026 and Jul 13, 2026 captures of Typeform's pricing page, Pulse recorded one change: Enterprise plan's core value proposition softened from 'Unlimited responses & seats / No limits on responses or users' to 'Custom responses & seats / Custom limits on responses and users'. Pulse files it as a product change (positioning) with a neutral direction. The current page lists Basic at $28, Plus at $56, Business at $91, Talent at $119 and Growth Flow at $266.
It lands the same day as Typeform's previous change, "Typeform swaps "Unlimited" for "Custom" limits on Enterprise plan" (Jul 13, 2026). Before that Pulse recorded "Typeform launches Research Flow, rebrands Growth Pro as Growth Flow with trial" (Jul 4, 2026), "Typeform swaps Enterprise for Growth Flow in revamped plan lineup" (Jun 10, 2026) and "Typeform removes Ask AI from feature comparison grid" (Apr 24, 2026). Typeform has been tracked since 2026-03-19.
In the same window SurveyMonkey, Microsoft, Jotform, Qualtrics and Formstack also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · PositioningReworded
BeforeUnlimited responses & seats / No limits on responses or users
AfterCustom responses & seats / Custom limits on responses and users
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Positioning | Unlimited responses & seats / No limits on responses or users | Custom responses & seats / Custom limits on responses and users | Reworded |
Values as written on Typeform's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Typeform's pricing page (www.typeform.com) from Jul 6, 2026 and Jul 13, 2026; the change is marked near the top of the page, where "Unlimited responses & seats / No limits on responses or users" becomes "Custom responses & seats / Custom limits on responses and users".
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The two full-page captures with this change marked up are free with an account.
Typeform, the last 90 days
Full history- Jul 13, 2026packagingTypeform's Enterprise tier ditches "unlimited" for "custom" responses and seats · this change
- Jul 13, 2026packagingTypeform swaps "Unlimited" for "Custom" limits on Enterprise plan
- Jul 4, 2026improvedTypeform launches Research Flow, rebrands Growth Pro as Growth Flow with trial
- Jun 10, 2026packagingTypeform swaps Enterprise for Growth Flow in revamped plan lineup
- Apr 24, 2026packagingTypeform removes Ask AI from feature comparison grid
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- SurveyMonkeyJul 13SurveyMonkey overhauls Team plans: adds AI analysis, drops comment tagging
- MicrosoftJul 6Microsoft Copilot bundles Business Premium, Standard plans with Copilot access
- JotformJun 16Jotform slashes annual discount to 50% in limited-time promo
- QualtricsJun 9Qualtrics rebrands entry CX tier as CX Foundational
- FormstackApr 27Formstack Drops Sales Gates, Launches Self-Serve Free Trial for Suite Plan
Questions about this change
Did Typeform raise prices in July 2026?
No list-price increase was recorded between Jul 6, 2026 and Jul 13, 2026. The change Pulse detected was a product change: positioning.
What changed on Typeform's pricing page between Jul 6, 2026 and Jul 13, 2026?
Enterprise positioning: Unlimited responses & seats / No limits on responses or users → Custom responses & seats / Custom limits on responses and users, reworded. Pulse compared the captures it took on Jul 6, 2026 and Jul 13, 2026; the before/after table above lists each item as written on the page.
How often does Typeform change its pricing?
Pulse recorded 3 other pricing-page changes for Typeform in the 90 days before this one; the previous change was "Typeform swaps "Unlimited" for "Custom" limits on Enterprise plan" on Jul 13, 2026; Typeform has been tracked since 2026-03-19.