Typeform swaps "Unlimited" for "Custom" limits on Enterprise plan
What happened
Between the Jul 6, 2026 and Jul 13, 2026 captures of Typeform's pricing page, Pulse recorded one change: Enterprise plan feature card reworded from 'Unlimited responses & seats / No limits on responses or users' to 'Custom responses & seats / Custom limits on responses and users'; Enterprise remains Contact Sales in both versions. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Sep 7, 2026) lists Talent at $119, Contacts & Automations (2,400 actions/mo) at $25 and Contacts & Automations (12,000 actions/mo) at $75.
This is the first pricing-page change Pulse has recorded for Typeform. Typeform has been tracked since 2026-03-19.
In the same window SurveyMonkey, Microsoft, Jotform, Qualtrics and Formstack also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · PositioningReworded
BeforeUnlimited responses & seats / No limits on responses or users
AfterCustom responses & seats / Custom limits on responses and users
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Positioning | Unlimited responses & seats / No limits on responses or users | Custom responses & seats / Custom limits on responses and users | Reworded |
Values as written on Typeform's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Typeform's pricing page (www.typeform.com) from Jul 6, 2026 and Jul 13, 2026; the change is marked near the top of the page, where "Unlimited responses & seats / No limits on responses or users" becomes "Custom responses & seats / Custom limits on responses and users".
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The two full-page captures with this change marked up are free with an account.
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- SurveyMonkeyJul 13SurveyMonkey overhauls Team plans: adds AI analysis, drops comment tagging
- MicrosoftJul 6Microsoft Copilot bundles Business Premium, Standard plans with Copilot access
- JotformJun 16Jotform slashes annual discount to 50% in limited-time promo
- QualtricsJun 9Qualtrics rebrands entry CX tier as CX Foundational
- FormstackApr 27Formstack Drops Sales Gates, Launches Self-Serve Free Trial for Suite Plan
Questions about this change
Did Typeform raise prices in July 2026?
No list-price increase was recorded between Jul 6, 2026 and Jul 13, 2026. The change Pulse detected was a product change: positioning.
What changed on Typeform's pricing page between Jul 6, 2026 and Jul 13, 2026?
Enterprise positioning: Unlimited responses & seats / No limits on responses or users → Custom responses & seats / Custom limits on responses and users, reworded. Pulse compared the captures it took on Jul 6, 2026 and Jul 13, 2026; the before/after table above lists each item as written on the page.
How often does Typeform change its pricing?
Pulse recorded 0 other pricing-page changes for Typeform in the 90 days before this one; Typeform has been tracked since 2026-03-19.