Simplepractice adds per-practitioner pricing tiers, Custom plan for 6+ staff
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of Simplepractice's pricing page, Pulse recorded one change: Pricing page restructured with a new practitioner-count segmentation: Solo (1), Group (2-5) with a per-practitioner cost calculator for Plus ($49.50 first + $37/each additional), and a new Custom pricing tier for 6+ practitioners requiring a sales call. Pulse files it as a packaging change (package change) with a neutral direction. The current page lists Starter at $49, Essential at $79, Plus at $99, ePrescribe at $49 and Care Aide at $59.
It lands 16 days after Simplepractice's previous change, "SimplePractice: new Group-practice pricing tiers + Care Aide AI add-on" (Jul 4, 2026). Before that Pulse recorded "Simplepractice restructures pricing by practice size, adds per-clinician rates" (Jun 23, 2026) and "Simplepractice boosts Mental Health Day deal to 70% off for 12 months" (May 12, 2026). Simplepractice has been tracked since 2024-10-01.
In the same window Mindbody and Google also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Plus · PackagingPackage change
Pricing page restructured with a new practitioner-count segmentation: Solo (1), Group (2-5) with a per-practitioner cost calculator for Plus ($49.50 first + $37/each additional), and a new Custom pricing tier for 6+ practitioners requiring a sales call.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Plus | Packaging | Pricing page restructured with a new practitioner-count segmentation: Solo (1), Group (2-5) with a per-practitioner cost calculator for Plus ($49.50 first + $37/each additional), and a new Custom pricing tier for 6+ practitioners requiring a sales call. | Package change | |
Values as written on Simplepractice's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Simplepractice's pricing page (simplepractice.com) from Jul 13, 2026 and Jul 20, 2026; the change is marked near the top of the page.
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Simplepractice, the last 90 days
Full history- Jul 20, 2026packagingSimplepractice adds per-practitioner pricing tiers, Custom plan for 6+ staff · this change
- Jul 4, 2026packagingSimplePractice: new Group-practice pricing tiers + Care Aide AI add-on
- Jun 23, 2026packagingSimplepractice restructures pricing by practice size, adds per-clinician rates
- May 12, 2026packagingSimplepractice boosts Mental Health Day deal to 70% off for 12 months
Across Business Operations in the same window
All Business Operations changes- MindbodyJul 13Mindbody Online: Starting price cut $99→$79/mo + AI Concierge now included on Ultimate
- GoogleJul 6Google Vertexai delays Agent Gateway billing to July 13, extends free window
- GoogleJul 3Google Workspace: new Workspace Studio feature; AI Ultra Access dropped
- GoogleJul 3Google Cloud: AI Commerce Search pricing revealed ($2.50-$6.00/1000 queries)
- GoogleJun 24Google Workspace drops 50%-off promo from Starter, Standard, Plus
Questions about this change
Did Simplepractice raise prices in July 2026?
No list-price increase was recorded between Jul 13, 2026 and Jul 20, 2026. The change Pulse detected was a packaging change: package change.
What changed on Simplepractice's pricing page between Jul 13, 2026 and Jul 20, 2026?
Pricing page restructured with a new practitioner-count segmentation: Solo (1), Group (2-5) with a per-practitioner cost calculator for Plus ($49.50 first + $37/each additional), and a new Custom pricing tier for 6+ practitioners requiring a sales call. Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does Simplepractice change its pricing?
Pulse recorded 3 other pricing-page changes for Simplepractice in the 90 days before this one; the previous change was "SimplePractice: new Group-practice pricing tiers + Care Aide AI add-on" on Jul 4, 2026; Simplepractice has been tracked since 2024-10-01.