Shutterstock Enhances Enterprise Offerings with Custom Licenses, AI Features, and Increased Asset Library to 500M+
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Shutterstock's pricing page, Pulse recorded 13 changes: AI Search and download AI generated images feature added to feature comparison; Ability to store content on company DAM feature added for enterprise; Custom-made licenses and uncapped legal protection added for enterprise; Access to unwatermarked previews to download feature added; Sensitive use rights feature added for enterprise; API integration and SAML-based single sign-on features added for enterprise; Asset library increased from 475M+ to 500M+ assets; Commercial rights for Editorial assets feature added; Creative AI editing tools feature added to feature comparison; Access to content research feature added for enterprise; Transfer license ownership feature added for enterprise customers; AI Generator added to main navigation, replacing Design link; Number of team members comparison row added showing single user for Packs/Subscription vs 2-20 for Teams and 20+ for Enterprise. Pulse files it as a packaging change (feature added, limit increase) with an upward direction. Pulse's latest capture (Sep 28, 2026) lists Image downloads at $25, Unlimited Images at $29, Image packs at $29 subscription and Unlimited Plus at $69.
Shutterstock's previous recorded change was "Shutterstock Implements Major Pricing Overhaul: Shifts from 'Credits' to 'Downloads' and Removes Free Trial Option" (Q1 2024). Shutterstock has been tracked since 2024-10-01.
In the same window Canva and Adobe also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAdded
BeforeNot listed
AfterAI Search and download AI generated images feature
- Enterprise · FeatureAdded
BeforeNot listed
AfterAbility to store content on company DAM feature
- Enterprise · FeatureAdded
BeforeNot listed
AfterCustom-made licenses and uncapped legal protection
- — · FeatureAdded
BeforeNot listed
AfterAccess to unwatermarked previews to download feature
- Enterprise · FeatureAdded
BeforeNo Sensitive use rights feature
AfterSensitive use rights feature
- Enterprise · FeatureAdded
BeforeNot listed
AfterAPI integration and SAML-based single sign-on features
- — · LimitChanged475M+500M+ assets
- — · FeatureAdded
BeforeNot listed
AfterCommercial rights for Editorial assets feature
- — · FeatureAdded
BeforeNot listed
AfterCreative AI editing tools feature
- Enterprise · FeatureAdded
BeforeNot listed
AfterAccess to content research feature
- Enterprise · FeatureAdded
BeforeNot listed
AfterTransfer license ownership feature
- — · FeatureAddedNo AI GeneratorAI Generator
- Teams, Enterprise · FeatureAddedNo showing single usershowing single user
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Not listed | AI Search and download AI generated images feature | Added |
| Enterprise | Feature | Not listed | Ability to store content on company DAM feature | Added |
| Enterprise | Feature | Not listed | Custom-made licenses and uncapped legal protection | Added |
| — | Feature | Not listed | Access to unwatermarked previews to download feature | Added |
| Enterprise | Feature | No Sensitive use rights feature | Sensitive use rights feature | Added |
| Enterprise | Feature | Not listed | API integration and SAML-based single sign-on features | Added |
| — | Limit | 475M+ | 500M+ assets | Changed |
| — | Feature | Not listed | Commercial rights for Editorial assets feature | Added |
| — | Feature | Not listed | Creative AI editing tools feature | Added |
| Enterprise | Feature | Not listed | Access to content research feature | Added |
| Enterprise | Feature | Not listed | Transfer license ownership feature | Added |
| — | Feature | No AI Generator | AI Generator | Added |
| Teams, Enterprise | Feature | No showing single user | showing single user | Added |
Values as written on Shutterstock's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Shutterstock's pricing page (shutterstock.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where AI Search and download AI generated images feature now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Shutterstock, the last 90 days
Full history- Sep 28, 2026packagingShutterstock drops billing toggle, shows From prices on all three plans
- Q2 2024improvedShutterstock Enhances Enterprise Offerings with Custom Licenses, AI Features, and Increased Asset Library to 500M+ · this change
- Q1 2024packagingShutterstock Implements Major Pricing Overhaul: Shifts from 'Credits' to 'Downloads' and Removes Free Trial Option
Across Marketing & Content in the same window
All Marketing & Content changes- CanvaJan 11Canva Introduces Enterprise Plan with Dedicated Sales Contact, Enhancing Pricing Options for Businesses
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
- CanvaJan 11Canva Introduces 33% Discount on Pro Plans Amid Major AI Feature Enhancements and Expanded Content Library
- CanvaJan 11Canva Business Plan Price Doubles to $200/Year Per Person Amid New AI Features and Reduced Brand Kit Capacity
- CanvaJan 11Canva Introduces Distinct AI Access Tiers for Enterprise, Teams, Pro, and Free Plans, Enhancing Premium Features and User Clarity
Questions about this change
Did Shutterstock raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a packaging change: feature added, limit increase.
What changed on Shutterstock's pricing page between Apr 1, 2024 and Jul 1, 2024?
Feature: Not listed → AI Search and download AI generated images feature, added; Enterprise feature: Not listed → Ability to store content on company DAM feature, added; Enterprise feature: Not listed → Custom-made licenses and uncapped legal protection, added; feature: Not listed → Access to unwatermarked previews to download feature, added; Enterprise feature: No Sensitive use rights feature → Sensitive use rights feature, added; Enterprise feature: Not listed → API integration and SAML-based single sign-on features, added; limit: 475M+ → 500M+ assets, changed; feature: Not listed → Commercial rights for Editorial assets feature, added; feature: Not listed → Creative AI editing tools feature, added; Enterprise feature: Not listed → Access to content research feature, added; Enterprise feature: Not listed → Transfer license ownership feature, added; feature: No AI Generator → AI Generator, added; Teams, Enterprise feature: No showing single user → showing single user, added. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Shutterstock change its pricing?
Pulse recorded 1 other pricing-page change for Shutterstock in the 90 days before this one; the previous change was "Shutterstock Implements Major Pricing Overhaul: Shifts from 'Credits' to 'Downloads' and Removes Free Trial Option" in Q1 2024; Shutterstock has been tracked since 2024-10-01.