Shutterstock Enhances Enterprise Offerings with Custom Licenses, AI Features, and Increased Asset Library to 500M+
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Shutterstock's pricing page, Pulse recorded 13 changes: AI Search and download AI generated images feature added to feature comparison; Ability to store content on company DAM feature added for enterprise; Custom-made licenses and uncapped legal protection added for enterprise; Access to unwatermarked previews to download feature added; Sensitive use rights feature added for enterprise; API integration and SAML-based single sign-on features added for enterprise; Asset library increased from 475M+ to 500M+ assets; Commercial rights for Editorial assets feature added; Creative AI editing tools feature added to feature comparison; Access to content research feature added for enterprise; Transfer license ownership feature added for enterprise customers; AI Generator added to main navigation, replacing Design link; Number of team members comparison row added showing single user for Packs/Subscription vs 2-20 for Teams and 20+ for Enterprise. Pulse files it as a packaging change (feature added, limit raised). Pulse's latest capture (Nov 9, 2026) lists Image downloads at $25, Unlimited Images at $29, Unlimited Plus at $69 and Image packs at $29 per use.
Shutterstock's previous recorded change was "Shutterstock Implements Major Pricing Overhaul: Shifts from 'Credits' to 'Downloads' and Removes Free Trial Option" (Q1 2024). Shutterstock has been tracked since 2024-10-01.
In the same window Canva and Adobe also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Added—Feature
BeforeNot listed
AfterAI Search and download AI generated images feature
- AddedEnterpriseFeature
BeforeNot listed
AfterAbility to store content on company DAM feature
- AddedEnterpriseFeature
BeforeNot listed
AfterCustom-made licenses and uncapped legal protection
- Added—Feature
BeforeNot listed
AfterAccess to unwatermarked previews to download feature
- AddedEnterpriseFeature
BeforeNot listed
AfterSensitive use rights feature
- AddedEnterpriseFeature
BeforeNot listed
AfterAPI integration and SAML-based single sign-on features
- Changed—Limit475M+500M+ assets
- Added—Feature
BeforeNot listed
AfterCommercial rights for Editorial assets feature
- Added—Feature
BeforeNot listed
AfterCreative AI editing tools feature
- AddedEnterpriseFeature
BeforeNot listed
AfterAccess to content research feature
- AddedEnterpriseFeature
BeforeNot listed
AfterTransfer license ownership feature
- Added—FeatureNot listedAI Generator
- Feature addedTeams, EnterpriseFeature
Number of team members comparison row added showing single user for Packs/Subscription vs 2-20 for Teams and 20+ for Enterprise
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Not listed | AI Search and download AI generated images feature | Added |
| Enterprise | Feature | Not listed | Ability to store content on company DAM feature | Added |
| Enterprise | Feature | Not listed | Custom-made licenses and uncapped legal protection | Added |
| — | Feature | Not listed | Access to unwatermarked previews to download feature | Added |
| Enterprise | Feature | Not listed | Sensitive use rights feature | Added |
| Enterprise | Feature | Not listed | API integration and SAML-based single sign-on features | Added |
| — | Limit | 475M+ | 500M+ assets | Changed |
| — | Feature | Not listed | Commercial rights for Editorial assets feature | Added |
| — | Feature | Not listed | Creative AI editing tools feature | Added |
| Enterprise | Feature | Not listed | Access to content research feature | Added |
| Enterprise | Feature | Not listed | Transfer license ownership feature | Added |
| — | Feature | Not listed | AI Generator | Added |
| Teams, Enterprise | Feature | Number of team members comparison row added showing single user for Packs/Subscription vs 2-20 for Teams and 20+ for Enterprise | Feature added | |
Values as written on Shutterstock's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Shutterstock's pricing page (shutterstock.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where "475M+" becomes "500M+ assets".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Shutterstock, the last 90 days
Full history- Sep 28, 2026PackagingShutterstock drops billing toggle, shows From prices on all three plans
- Q2 2024Limit raisedShutterstock Enhances Enterprise Offerings with Custom Licenses, AI Features, and Increased Asset Library to 500M+ This change
- Q1 2024PackagingShutterstock Implements Major Pricing Overhaul: Shifts from 'Credits' to 'Downloads' and Removes Free Trial Option
Across Marketing & Content in the same window
All Marketing & Content changes- CanvaJan 11Canva Introduces Enterprise Plan with Dedicated Sales Contact, Enhancing Pricing Options for Businesses
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
- CanvaJan 11Canva Introduces 33% Discount on Pro Plans Amid Major AI Feature Enhancements and Expanded Content Library
- CanvaJan 11Canva Business Plan Price Doubles to $200/Year Per Person Amid New AI Features and Reduced Brand Kit Capacity
- CanvaJan 11Canva Introduces Distinct AI Access Tiers for Enterprise, Teams, Pro, and Free Plans, Enhancing Premium Features and User Clarity
Questions about this change
Did Shutterstock raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a packaging change: feature added, limit raised.
What changed on Shutterstock's pricing page between Apr 1, 2024 and Jul 1, 2024?
Feature added: AI Search and download AI generated images feature; Enterprise feature added: Ability to store content on company DAM feature; Enterprise feature added: Custom-made licenses and uncapped legal protection; feature added: Access to unwatermarked previews to download feature; Enterprise feature added: Sensitive use rights feature; Enterprise feature added: API integration and SAML-based single sign-on features; limit: 475M+ → 500M+ assets, changed; feature added: Commercial rights for Editorial assets feature; feature added: Creative AI editing tools feature; Enterprise feature added: Access to content research feature; Enterprise feature added: Transfer license ownership feature; feature added: AI Generator; Number of team members comparison row added showing single user for Packs/Subscription vs 2-20 for Teams and 20+ for Enterprise. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Shutterstock change its pricing?
Pulse recorded 1 other pricing-page change for Shutterstock in the 90 days before this one; the previous change was "Shutterstock Implements Major Pricing Overhaul: Shifts from 'Credits' to 'Downloads' and Removes Free Trial Option" in Q1 2024; Shutterstock has been tracked since 2024-10-01.