Shutterstock Implements Major Pricing Overhaul: Shifts from 'Credits' to 'Downloads' and Removes Free Trial Option
What changed
Free trial option removed from subscription section - 'Start a free trial' button replaced with 'Buy now'
License type selector (Standard/Enhanced) added to Packs section allowing customers to choose license type at purchase
Pricing unit changed from 'Credits' to 'Downloads' across all plans - fundamental shift in how assets are measured and purchased
Pack download options significantly reduced from 30/125/250 downloads to 2/5/25 downloads - major reduction in one-time purchase allowances
Subscription tier options reduced - 25 and 150 downloads/month tiers removed from subscription plans
Before and after
Jan 1, 2024 vs Apr 1, 2024Free trial option removed from subscription section - 'Start a free trial' button replaced with 'Buy now'
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