Canva Introduces 33% Discount on Pro Plans Amid Major AI Feature Enhancements and Expanded Content Library
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of Canva's pricing page, Pulse recorded 9 changes: Teams plan feature updated from 'Generate on-brand copy with AI' to 'Generate on-brand text and visual assets with AI'; Enterprise plan updated 'Manage access to the Canva content and template library' to 'Control access to Canva's content and templates' (wording simplification); Pro/Teams/Enterprise plans templates increased from 4.5M+ to 5M+; Pro/Teams/Enterprise plans stock content increased from 130M+ to 141M+ photos, videos, graphics, and audio; Pro plan AI description expanded to include '25+ AI tools - including video clips powered by Google's Veo 3' (previously '20+ AI tools'); Free plan templates increased from 2M+ to 2.2M+; Enterprise plan changed 'IP indemnity content control' to 'Indemnification for AI output' (scope change); Promotional discount banner added: 'Get 33% off Canva Pro when you pay yearly'; AI feature description updated from 'AI-generated writing and designs' to 'AI creative partner for design, image and text generation' and 'Build interactive designs and experiences with AI'. Pulse files it as a pricing change (feature change, limit increase, discount added) with an upward direction. Pulse's latest capture (Sep 14, 2026) lists Pro at $12 and Business at $20.83.
Canva's previous recorded change was "Canva Introduces Enterprise Plan with Dedicated Sales Contact, Enhancing Pricing Options for Businesses" (Q4 2024). Before that Pulse recorded "Canva Teams Plan Price Decreased by 17% to $100/year per Person, Enhancing Affordability for Teams" (Q2 2024), "Canva Restructures Teams Pricing to $119.99/Year per Person, Boosts Annual Discount to 33%" (Q1 2024) and "Canva Enhances Teams Plan with SOC2 Type 1 Compliance Certification for Improved Security Assurance" (Dec 2023). Canva has been tracked since 2023-11-17.
In the same window Figma and Adobe also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Teams · FeatureReworded
BeforeGenerate on-brand copy with AI
AfterGenerate on-brand text and visual assets with AI
- Enterprise · FeatureReworded
BeforeManage access to the Canva content and template library
AfterControl access to Canva
- Pro, Enterprise · LimitChanged4.5M+5M+
- Pro, Enterprise · LimitChanged130M+141M+ photos
- Pro · FeatureReworded20+ AI toolss Veo 3
- — · LimitChanged2M+2.2M+
- Enterprise · FeatureReworded
BeforeIP indemnity content control
AfterIndemnification for AI output
- Pro · DiscountAdded
BeforeNo Promotional discount banner
AfterPromotional discount banner
- — · FeatureReworded
BeforeAI-generated writing and designs
AfterAI creative partner for design, image and text generation
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Teams | Feature | Generate on-brand copy with AI | Generate on-brand text and visual assets with AI | Reworded |
| Enterprise | Feature | Manage access to the Canva content and template library | Control access to Canva | Reworded |
| Pro, Enterprise | Limit | 4.5M+ | 5M+ | Changed |
| Pro, Enterprise | Limit | 130M+ | 141M+ photos | Changed |
| Pro | Feature | 20+ AI tools | s Veo 3 | Reworded |
| — | Limit | 2M+ | 2.2M+ | Changed |
| Enterprise | Feature | IP indemnity content control | Indemnification for AI output | Reworded |
| Pro | Discount | No Promotional discount banner | Promotional discount banner | Added |
| — | Feature | AI-generated writing and designs | AI creative partner for design, image and text generation | Reworded |
Values as written on Canva's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Canva's pricing page (canva.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked near the top of the page, where "Generate on-brand copy with AI" becomes "Generate on-brand text and visual assets with AI".
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The two full-page captures with this change marked up are free with an account.
Canva, pricing history
Full history- Week 4, 2026packagingCanva Restricts Free Brand Kit to Just 3 Colors
- Jan 11, 2026increaseCanva Business Plan Price Doubles to $200/Year Per Person Amid New AI Features and Reduced Brand Kit Capacity
- Q3 2025improvedCanva Introduces Distinct AI Access Tiers for Enterprise, Teams, Pro, and Free Plans, Enhancing Premium Features and User Clarity
- Q2 2025improvedCanva Introduces 33% Discount on Pro Plans Amid Major AI Feature Enhancements and Expanded Content Library · this change
- Q4 2024improvedCanva Introduces Enterprise Plan with Dedicated Sales Contact, Enhancing Pricing Options for Businesses
- Q2 2024improvedCanva Teams Plan Price Decreased by 17% to $100/year per Person, Enhancing Affordability for Teams
- Q1 2024packagingCanva Restructures Teams Pricing to $119.99/Year per Person, Boosts Annual Discount to 33%
- Dec 2023improvedCanva Enhances Teams Plan with SOC2 Type 1 Compliance Certification for Improved Security Assurance
Across Marketing & Content in the same window
All Marketing & Content changes- FigmaJan 11Figma Increases Professional Plan Price by 25% to $15/mo Amidst New Features and Plan Renaming
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
- FigmaJan 11Figma Launches Figma Make (Beta) for AI-Powered Web App Development, Included in Full Seat Plans with Usage Limits
- FigmaJan 11Figma Restructures Pricing with New Seat Types, Monthly Options, and Significant Price Increases for Professional, Organization, and Enterprise Plans
- FigmaJan 11Figma Introduces AI Credits Allocation: Enterprise Plan Now Offers 4250 Credits/Month
Questions about this change
Did Canva raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a pricing change: feature change, limit increase, discount added.
What changed on Canva's pricing page between Apr 1, 2025 and Jul 6, 2025?
Teams feature: Generate on-brand copy with AI → Generate on-brand text and visual assets with AI, reworded; Enterprise feature: Manage access to the Canva content and template library → Control access to Canva, reworded; Pro, Enterprise limit: 4.5M+ → 5M+, changed; Pro, Enterprise limit: 130M+ → 141M+ photos, changed; Pro feature: 20+ AI tools → s Veo 3, reworded; limit: 2M+ → 2.2M+, changed; Enterprise feature: IP indemnity content control → Indemnification for AI output, reworded; Pro discount: No Promotional discount banner → Promotional discount banner, added; feature: AI-generated writing and designs → AI creative partner for design, image and text generation, reworded. Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Canva change its pricing?
Pulse recorded 0 other pricing-page changes for Canva in the 90 days before this one; the previous change was "Canva Introduces Enterprise Plan with Dedicated Sales Contact, Enhancing Pricing Options for Businesses" in Q4 2024; Canva has been tracked since 2023-11-17.