Rocket Lawyer cuts trademark services fee to $350
What happened
Between the Sep 21, 2026 and Sep 28, 2026 captures of Rocket Lawyer's pricing page, Pulse recorded one change: Trademark services add-on price decreased from "$400 and up" to "Starting at $350" for Plus and Pro plans. Pulse files it as a packaging change (add-on change) with a neutral direction. The current page lists Standard at $12.41, Plus at $20.75 and Pro at $29.08.
It lands 14 days after Rocket Lawyer's previous change, "Rocket Lawyer trademark add-on jumps from $350 to $400 for Plus, Pro" (Sep 14, 2026). Before that Pulse recorded "Rocket Lawyer: In the plan comparison table, the 'Retain an Attorney' benefit (shown only as an icon, no price, on all 3…" (Aug 31, 2026) and "Rocket Lawyer drops timed guarantees from Attorney consult and discount perks" (Jul 20, 2026). Rocket Lawyer has been tracked since 2026-07-05.
In the same window Quicken, LegalZoom and Rocket Matter also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Plus, Pro · Add-onReworded$400 and upStarting at $350
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Plus, Pro | Add-on | $400 and up | Starting at $350 | Reworded |
Values as written on Rocket Lawyer's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Rocket Lawyer's pricing page (www.rocketlawyer.com) from Sep 21, 2026 and Sep 28, 2026; the change is marked around the middle of the page, where "$400 and up" becomes "Starting at $350".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Rocket Lawyer, the last 90 days
Full history- Sep 28, 2026packagingRocket Lawyer cuts trademark services fee to $350 · this change
- Sep 14, 2026packagingRocket Lawyer trademark add-on jumps from $350 to $400 for Plus, Pro
- Aug 31, 2026packagingRocket Lawyer: In the plan comparison table, the 'Retain an Attorney' benefit (shown only as an icon, no price, on all 3…
- Jul 20, 2026improvedRocket Lawyer drops timed guarantees from Attorney consult and discount perks
Across Business Operations in the same window
All Business Operations changesQuestions about this change
Did Rocket Lawyer raise prices in September 2026?
No list-price increase was recorded between Sep 21, 2026 and Sep 28, 2026. The change Pulse detected was a packaging change: add-on change.
What changed on Rocket Lawyer's pricing page between Sep 21, 2026 and Sep 28, 2026?
Plus, Pro add-on: $400 and up → Starting at $350, reworded. Pulse compared the captures it took on Sep 21, 2026 and Sep 28, 2026; the before/after table above lists each item as written on the page.
How often does Rocket Lawyer change its pricing?
Pulse recorded 3 other pricing-page changes for Rocket Lawyer in the 90 days before this one; the previous change was "Rocket Lawyer trademark add-on jumps from $350 to $400 for Plus, Pro" on Sep 14, 2026; Rocket Lawyer has been tracked since 2026-07-05.