Rocket Lawyer raises trademark add-on price to $400 for Plus and Pro
What happened
Between the Nov 2, 2026 and Nov 9, 2026 captures of Rocket Lawyer's pricing page, Pulse recorded one change: Trademark services add-on in plan comparison table rose from Starting at $350 to Starting at $400 for Plus and Pro members. Pulse files it as a packaging change (add-on change). The current page lists Standard at $12.41, Plus at $20.75 and Pro at $29.08.
It lands 42 days after Rocket Lawyer's previous change, "Rocket Lawyer cuts trademark services fee to $350" (Sep 28, 2026). Before that Pulse recorded "Rocket Lawyer trademark add-on jumps from $350 to $400 for Plus, Pro" (Sep 14, 2026) and "Rocket Lawyer: In the plan comparison table, the 'Retain an Attorney' benefit (shown only as an icon, no price, on all 3…" (Aug 31, 2026). Rocket Lawyer has been tracked since 2026-07-05.
In the same window LegalZoom and Quicken also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- ChangedPlus, ProAdd-onStarting at $350Starting
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Plus, Pro | Add-on | Starting at $350 | Starting | Changed |
Values as written on Rocket Lawyer's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Rocket Lawyer's pricing page (www.rocketlawyer.com) from Nov 2, 2026 and Nov 9, 2026; the change is marked around the middle of the page, where "Starting at $350" becomes "Starting".
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The two full-page captures with this change marked up are free with an account.
Rocket Lawyer, the last 90 days
Full historyDates are the day each change was detected, Eastern time.
- Nov 8, 2026Price increaseRocket Lawyer raises trademark add-on price to $400 for Plus and Pro This change
- Sep 28, 2026PackagingRocket Lawyer cuts trademark services fee to $350
- Sep 14, 2026PackagingRocket Lawyer trademark add-on jumps from $350 to $400 for Plus, Pro
- Aug 31, 2026PackagingRocket Lawyer: In the plan comparison table, the 'Retain an Attorney' benefit (shown only as an icon, no price, on all 3…
Across Business Operations in the same window
All Business Operations changes- LegalZoomNov 2LegalZoom lists seat caps, trims Family mailbox access to 15 recipients
- QuickenOct 12Quicken pushes first-year promo deadline from Oct 28 to November 6
- QuickenOct 5Quicken extends first-year discount deadline four days to October 28
- QuickenSep 28Quicken extends first-year promo deadline again, now through October 24
- LegalZoomSep 14LegalZoom hikes Virtual Mail prices up to 51% across all plans
Questions about this change
Did Rocket Lawyer raise prices in November 2026?
No list-price increase was recorded between Nov 2, 2026 and Nov 9, 2026 UTC. The change Pulse detected was a packaging change: add-on change.
What changed on Rocket Lawyer's pricing page between Nov 2, 2026 and Nov 9, 2026 UTC?
Plus, Pro add-on: Starting at $350 → Starting, changed. Pulse compared the captures it took on Nov 2, 2026 and Nov 9, 2026 UTC; the before/after table above lists each item as written on the page.
How often does Rocket Lawyer change its pricing?
Pulse recorded 3 other pricing-page changes for Rocket Lawyer in the 90 days before this one; the previous change was "Rocket Lawyer cuts trademark services fee to $350" on Sep 28, 2026; Rocket Lawyer has been tracked since 2026-07-05.