Rocket Lawyer drops timed guarantees from Attorney consult and discount perks
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of Rocket Lawyer's pricing page, Pulse recorded 2 changes: Rocket Lawyer rebranded 'Legal Pro' to 'Attorney' and changed how the Consult Live service is delivered: a fixed 20-minute video call became an unstructured phone call, with the specific duration dropped from the description; The 'Retain a Legal Pro' add-on (now 'Retain an Attorney', available on all 3 plans) dropped its quantified 'up to HALF OFF the average 15-minute rate' claim in favor of vag. In detail: The 'Retain a Legal Pro' add-on (now 'Retain an Attorney', available on all 3 plans) dropped its quantified 'up to HALF OFF the average 15-minute rate' claim in favor of vague 'confidential legal advice at a discounted rate' language. Pulse files it as a pricing change (feature change, discount change) with a neutral direction. Pulse's latest capture (Sep 28, 2026) lists Standard at $12.41, Plus at $20.75 and Pro at $29.08.
This is the first pricing-page change Pulse has recorded for Rocket Lawyer. Rocket Lawyer has been tracked since 2026-07-05.
In the same window Rocket Matter, Quicken and MyDocSafe also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · FeatureRewordedLegal ProAttorney
- Pro · DiscountRemovedquantified 'upNo quantified 'up
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Feature | Legal Pro | Attorney | Reworded |
| Pro | Discount | quantified 'up | No quantified 'up | Removed |
Values as written on Rocket Lawyer's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Rocket Lawyer's pricing page (www.rocketlawyer.com) from Jul 13, 2026 and Jul 20, 2026; the change is marked near the top of the page, where "Legal Pro" becomes "Attorney".
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The two full-page captures with this change marked up are free with an account.
Rocket Lawyer, pricing history
Full history- Sep 28, 2026packagingRocket Lawyer cuts trademark services fee to $350
- Sep 14, 2026packagingRocket Lawyer trademark add-on jumps from $350 to $400 for Plus, Pro
- Aug 31, 2026packagingRocket Lawyer: In the plan comparison table, the 'Retain an Attorney' benefit (shown only as an icon, no price, on all 3…
- Jul 20, 2026improvedRocket Lawyer drops timed guarantees from Attorney consult and discount perks · this change
Across Business Operations in the same window
All Business Operations changesQuestions about this change
Did Rocket Lawyer raise prices in July 2026?
No list-price increase was recorded between Jul 13, 2026 and Jul 20, 2026. The change Pulse detected was a pricing change: feature change, discount change.
What changed on Rocket Lawyer's pricing page between Jul 13, 2026 and Jul 20, 2026?
Pro feature: Legal Pro → Attorney, reworded; Pro discount: quantified 'up → No quantified 'up, removed. Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does Rocket Lawyer change its pricing?
Pulse recorded 0 other pricing-page changes for Rocket Lawyer in the 90 days before this one; Rocket Lawyer has been tracked since 2026-07-05.