Ringcentral launches Ultra plan at $45/user, AI Receptionist now an add-on
What happened
Between the Nov 2, 2026 and Nov 9, 2026 captures of Ringcentral's pricing page, Pulse recorded 2 changes: Customer Engagement Bundle with AIR (contact us for pricing) replaced by self-serve Ultra plan at $45/user/month paid annually ($55 monthly), with Buy now and Try free; Ultra (formerly Customer Engagement Bundle with AIR): AI Receptionist (AIR) changed from Included to Add-on; Call Queues and Business SMS Boosters no longer included; Device analytics & alerts added. Pulse files it as a pricing change (feature change, price revealed) with an upward direction. The current page lists Core at $20, Advanced at $25, Ultra at $35, Business SMS Booster at $25 and Call Queues Booster at $35.
It lands 7 days after Ringcentral's previous change, "Ringcentral cuts max annual-payment savings on Canadian RingEX to 25%" (Nov 2, 2026). Ringcentral has been tracked since 2024-10-01.
In the same window Zoom, Genesys and Microsoft also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Ultra, AI Receptionist · FeatureChangedIncludedAdd-on
- Ultra · Price visibilityRevealedPrice hiddenPrice listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Ultra, AI Receptionist | Feature | Included | Add-on | Changed |
| Ultra | Price visibility | Price hidden | Price listed | Revealed |
Values as written on Ringcentral's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ringcentral's pricing page (ringcentral.com) from Nov 2, 2026 and Nov 9, 2026; the change is marked near the top of the page, where "Included" becomes "Add-on".
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Ringcentral, the last 90 days
Full history- Nov 9, 2026packagingRingcentral launches Ultra plan at $45/user, AI Receptionist now an add-on · this change
- Nov 2, 2026packagingRingcentral cuts max annual-payment savings on Canadian RingEX to 25%
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changesQuestions about this change
Did Ringcentral raise prices in November 2026?
No list-price increase was recorded between Nov 2, 2026 and Nov 9, 2026. The change Pulse detected was a pricing change: feature change, price revealed.
What changed on Ringcentral's pricing page between Nov 2, 2026 and Nov 9, 2026?
Ultra, AI Receptionist feature: Included → Add-on, changed; Ultra price visibility: Price hidden → Price listed, revealed. Pulse compared the captures it took on Nov 2, 2026 and Nov 9, 2026; the before/after table above lists each item as written on the page.
How often does Ringcentral change its pricing?
Pulse recorded 1 other pricing-page change for Ringcentral in the 90 days before this one; the previous change was "Ringcentral cuts max annual-payment savings on Canadian RingEX to 25%" on Nov 2, 2026; Ringcentral has been tracked since 2024-10-01.
