ReferralHero shows overage fees: $1.50 per 1,000 emails past 25,000/mo
What happened
Between the Oct 19, 2026 and Oct 26, 2026 captures of ReferralHero's pricing page, Pulse recorded 2 changes: Overage pricing now shown on cards: $1.50 per 1,000 emails over 25,000/mo, pay-as-you-go SMS, 2.5%+$0.50 payout fees, $0.005 per Pro subscriber over 10,000 mobile; AI Insights listed as an included feature on the Basic plan card. Pulse files it as a packaging change (new add-on, feature added) with an upward direction. The current page lists Basic at $249 and Pro at $399.
It lands 70 days after ReferralHero's previous change, "ReferralHero cuts email automation cap 75%, raises SMS rates 10-30%" (Aug 17, 2026). ReferralHero has been tracked since 2026-03-02.
In the same window KickoffLabs, impact.com and Refersion also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · Add-onNew add-on
Overage pricing now shown on cards: $1.50 per 1,000 emails over 25,000/mo, pay-as-you-go SMS, 2.5%+$0.50 payout fees, $0.005 per Pro subscriber over 10,000 mobile.
- Basic · FeatureAddedNo AI InsightsAI Insights
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Add-on | Overage pricing now shown on cards: $1.50 per 1,000 emails over 25,000/mo, pay-as-you-go SMS, 2.5%+$0.50 payout fees, $0.005 per Pro subscriber over 10,000 mobile. | New add-on | |
| Basic | Feature | No AI Insights | AI Insights | Added |
Values as written on ReferralHero's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of ReferralHero's pricing page (referralhero.com) from Oct 19, 2026 and Oct 26, 2026; the change is marked near the top of the page, where AI Insights now appears.
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The two full-page captures with this change marked up are free with an account.
ReferralHero, the last 90 days
Full history- Oct 26, 2026packagingReferralHero shows overage fees: $1.50 per 1,000 emails past 25,000/mo · this change
- Aug 17, 2026packagingReferralHero cuts email automation cap 75%, raises SMS rates 10-30%
Across Marketing & Content in the same window
All Marketing & Content changes- KickoffLabsOct 19KickoffLabs halves Free plan allowance to 50 leads, turns off Free email sending, adds Branded QR codes
- impact.comOct 19impact.com: Enterprise price revealed ($10,000/mo), tiers restructured
- RefersionJul 6Refersion ties plan tiers to explicit GMV milestones, up to $1M and beyond
- RefersionJul 4Refersion: Growth plan price increase ($129→$199/mo) + Scale price hidden
Questions about this change
Did ReferralHero raise prices in October 2026?
No list-price increase was recorded between Oct 19, 2026 and Oct 26, 2026. The change Pulse detected was a packaging change: new add-on, feature added.
What changed on ReferralHero's pricing page between Oct 19, 2026 and Oct 26, 2026?
Overage pricing now shown on cards: $1.50 per 1,000 emails over 25,000/mo, pay-as-you-go SMS, 2.5%+$0.50 payout fees, $0.005 per Pro subscriber over 10,000 mobile; Basic feature: No AI Insights → AI Insights, added. Pulse compared the captures it took on Oct 19, 2026 and Oct 26, 2026; the before/after table above lists each item as written on the page.
How often does ReferralHero change its pricing?
Pulse recorded 1 other pricing-page change for ReferralHero in the 90 days before this one; the previous change was "ReferralHero cuts email automation cap 75%, raises SMS rates 10-30%" on Aug 17, 2026; ReferralHero has been tracked since 2026-03-02.