ReferralHero cuts email automation cap 75%, raises SMS rates 10-30%
What happened
Between the Aug 10, 2026 and Aug 17, 2026 captures of ReferralHero's pricing page, Pulse recorded 2 changes: Email Automation Messages monthly allowance cut 75% from 100K/mo to 25,000/mo on both Basic and Pro plans; Country-specific SMS pay-as-you-go rates rose ~10-30% across nearly every country, now presented as all-in estimates including typical carrier fees; OTP and MMS costs unchanged. In detail: Email Automation Messages monthly allowance cut 75% from 100K/mo to 25,000/mo on both Basic and Pro plans, shown on the Basic plan card and the Included Features comparison table. Self-Serve Campaign counts are unchanged; Country-specific SMS pay-as-you-go rates rose ~10-30% across nearly every country (Australia $0.10->$0.12, Mexico $0.30->$0.35, South Korea $0.09->$0.13); rates are now presented as all-in estimates including typical carrier fees. SMS OTP verification ($0.15) and MMS costs unchanged. Pulse files it as a packaging change (limit decrease, add-on change) with a downward direction. Pulse's latest capture (Oct 26, 2026) lists Basic at $249 and Pro at $399.
This is the first pricing-page change Pulse has recorded for ReferralHero. ReferralHero has been tracked since 2026-03-02.
In the same window Refersion, KickoffLabs and impact.com also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Basic, Pro · Limit−75%100K/mo25,000/mo
- — · Add-on+20%$0.10$0.12
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Basic, Pro | Limit | 100K/mo | 25,000/mo | −75% |
| — | Add-on | $0.10 | $0.12 | +20% |
Values as written on ReferralHero's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of ReferralHero's pricing page (referralhero.com) from Aug 10, 2026 and Aug 17, 2026; the change is marked near the top of the page, where basic, pro limit reads 100K/mo and then 25,000/mo.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
ReferralHero, pricing history
Full history- Oct 26, 2026packagingReferralHero shows overage fees: $1.50 per 1,000 emails past 25,000/mo
- Aug 17, 2026packagingReferralHero cuts email automation cap 75%, raises SMS rates 10-30% · this change
Across Marketing & Content in the same window
All Marketing & Content changes- RefersionJul 6Refersion ties plan tiers to explicit GMV milestones, up to $1M and beyond
- RefersionJul 4Refersion: Growth plan price increase ($129→$199/mo) + Scale price hidden
- KickoffLabsOct 19KickoffLabs halves Free plan allowance to 50 leads, turns off Free email sending, adds Branded QR codes
- impact.comOct 19impact.com: Enterprise price revealed ($10,000/mo), tiers restructured
Questions about this change
Did ReferralHero raise prices in August 2026?
No list-price increase was recorded between Aug 10, 2026 and Aug 17, 2026. The change Pulse detected was a packaging change: limit decrease, add-on change.
What changed on ReferralHero's pricing page between Aug 10, 2026 and Aug 17, 2026?
Basic, Pro limit: 100K/mo → 25,000/mo (−75%); add-on: $0.10 → $0.12 (+20%). Pulse compared the captures it took on Aug 10, 2026 and Aug 17, 2026; the before/after table above lists each item as written on the page.
How often does ReferralHero change its pricing?
Pulse recorded 0 other pricing-page changes for ReferralHero in the 90 days before this one; ReferralHero has been tracked since 2026-03-02.