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HomeQwilrAll changesFor small teams and individuals essentials reworded
QwilrProduct change · Positioning · Aug 3 → Aug 10, 2026

Qwilr: All three plan taglines repositioned

Verified Aug 10, 2026Sales & Customer Relationship Management (CRM)Direction: neutral
The changeFor small teams and individuals essentials — reworded.
Before · Aug 3For small teams and individuals essentials
After · Aug 10Essential tools for individuals and small teams
reworded
1 change2 capturesAug 3, 2026 → Aug 10, 2026

What happened

Between the Aug 3, 2026 and Aug 10, 2026 captures of Qwilr's pricing page, Pulse recorded one change: Starter tagline 'For small teams and individuals essentials' → 'Essential tools for individuals and small teams'; Growth 'For teams that want to do more with less effort' → 'For growing teams that need more power'; Scale 'For teams managing more, moving faster' → 'For enterprise teams with complex workflows'. In detail: All three plan taglines reworded: Starter 'For small teams and individuals essentials' → 'Essential tools for individuals and small teams'; Growth 'For teams that want to do more with less effort' → 'For growing teams that need more power'; Scale 'For teams managing more, moving faster' → 'For enterprise teams with complex workflows'. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 5, 2026) lists Starter at $35, Growth at $55 and Scale at $75.

It lands 42 days after Qwilr's previous change, "Qwilr rebrands Scale plan feature to Premium design services" (Jun 29, 2026). Before that Pulse recorded "Qwilr splits pricing into 3 tiers, adds Growth and Scale above old Business plan" (Jul 4, 2026) and "Qwilr overhauls pricing with 3-tier annual-only plans from $35" (Jun 17, 2026). Qwilr has been tracked since 2026-03-02.

In the same window HubSpot and Canva also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Starter, Growth, Scale · PositioningReworded

    BeforeFor small teams and individuals essentials

    AfterEssential tools for individuals and small teams

Values as written on Qwilr's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Qwilr's pricing page (qwilr.com) from Aug 3, 2026 and Aug 10, 2026; the change is marked near the top of the page, where "For small teams and individuals essentials" becomes "Essential tools for individuals and small teams".

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The two full-page captures with this change marked up are free with an account.

Qwilr, the last 90 days

Full history
  1. Oct 5, 2026improvedQwilr adds MCP integration to Starter plan, so you can use it inside Claude a...
  2. Sep 7, 2026packagingQwilr ditches flat pricing for per-seat model with 5- and 10-user minimums
  3. Aug 24, 2026improvedQwilr adds Microsoft Dynamics 365 integration to Growth plan and comparison t...
  4. Aug 10, 2026packagingQwilr: All three plan taglines repositioned · this change
  5. Jun 29, 2026improvedQwilr rebrands Scale plan feature to Premium design services
  6. Jul 4, 2026packagingQwilr splits pricing into 3 tiers, adds Growth and Scale above old Business plan
  7. Jun 17, 2026packagingQwilr overhauls pricing with 3-tier annual-only plans from $35

Across CRM in the same window

All CRM changes
  1. HubSpotAug 10HubSpot Suiteenterprise Marketing Hub: additional seat pricing hidden ($45/$75 removed)
  2. CanvaAug 4Canva: Pro plan price increased $144→$180/year
  3. HubSpotAug 10HubSpot Suite Starter Starter: additional seat pricing hidden ($45→hidden, $75→hidden)
  4. HubSpotAug 10HubSpot Operations Starter Data Hub: Additional Core Seat pricing hidden (Professional/Enterprise)
  5. HubSpotAug 10HubSpot Operations Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more

Questions about this change

Did Qwilr raise prices in August 2026?

No list-price increase was recorded between Aug 3, 2026 and Aug 10, 2026. The change Pulse detected was a product change: positioning.

What changed on Qwilr's pricing page between Aug 3, 2026 and Aug 10, 2026?

Starter, Growth, Scale positioning: For small teams and individuals essentials → Essential tools for individuals and small teams, reworded. Pulse compared the captures it took on Aug 3, 2026 and Aug 10, 2026; the before/after table above lists each item as written on the page.

How often does Qwilr change its pricing?

Pulse recorded 3 other pricing-page changes for Qwilr in the 90 days before this one; the previous change was "Qwilr rebrands Scale plan feature to Premium design services" on Jun 29, 2026; Qwilr has been tracked since 2026-03-02.