Qwilr: All three plan taglines repositioned
What happened
Between the Aug 3, 2026 and Aug 10, 2026 captures of Qwilr's pricing page, Pulse recorded one change: Starter tagline 'For small teams and individuals essentials' → 'Essential tools for individuals and small teams'; Growth 'For teams that want to do more with less effort' → 'For growing teams that need more power'; Scale 'For teams managing more, moving faster' → 'For enterprise teams with complex workflows'. In detail: All three plan taglines reworded: Starter 'For small teams and individuals essentials' → 'Essential tools for individuals and small teams'; Growth 'For teams that want to do more with less effort' → 'For growing teams that need more power'; Scale 'For teams managing more, moving faster' → 'For enterprise teams with complex workflows'. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 5, 2026) lists Starter at $35, Growth at $55 and Scale at $75.
It lands 42 days after Qwilr's previous change, "Qwilr rebrands Scale plan feature to Premium design services" (Jun 29, 2026). Before that Pulse recorded "Qwilr splits pricing into 3 tiers, adds Growth and Scale above old Business plan" (Jul 4, 2026) and "Qwilr overhauls pricing with 3-tier annual-only plans from $35" (Jun 17, 2026). Qwilr has been tracked since 2026-03-02.
In the same window HubSpot and Canva also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Growth, Scale · PositioningReworded
BeforeFor small teams and individuals essentials
AfterEssential tools for individuals and small teams
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Growth, Scale | Positioning | For small teams and individuals essentials | Essential tools for individuals and small teams | Reworded |
Values as written on Qwilr's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Qwilr's pricing page (qwilr.com) from Aug 3, 2026 and Aug 10, 2026; the change is marked near the top of the page, where "For small teams and individuals essentials" becomes "Essential tools for individuals and small teams".
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The two full-page captures with this change marked up are free with an account.
Qwilr, the last 90 days
Full history- Oct 5, 2026improvedQwilr adds MCP integration to Starter plan, so you can use it inside Claude a...
- Sep 7, 2026packagingQwilr ditches flat pricing for per-seat model with 5- and 10-user minimums
- Aug 24, 2026improvedQwilr adds Microsoft Dynamics 365 integration to Growth plan and comparison t...
- Aug 10, 2026packagingQwilr: All three plan taglines repositioned · this change
- Jun 29, 2026improvedQwilr rebrands Scale plan feature to Premium design services
- Jul 4, 2026packagingQwilr splits pricing into 3 tiers, adds Growth and Scale above old Business plan
- Jun 17, 2026packagingQwilr overhauls pricing with 3-tier annual-only plans from $35
Across CRM in the same window
All CRM changes- HubSpotAug 10HubSpot Suiteenterprise Marketing Hub: additional seat pricing hidden ($45/$75 removed)
- CanvaAug 4Canva: Pro plan price increased $144→$180/year
- HubSpotAug 10HubSpot Suite Starter Starter: additional seat pricing hidden ($45→hidden, $75→hidden)
- HubSpotAug 10HubSpot Operations Starter Data Hub: Additional Core Seat pricing hidden (Professional/Enterprise)
- HubSpotAug 10HubSpot Operations Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more
Questions about this change
Did Qwilr raise prices in August 2026?
No list-price increase was recorded between Aug 3, 2026 and Aug 10, 2026. The change Pulse detected was a product change: positioning.
What changed on Qwilr's pricing page between Aug 3, 2026 and Aug 10, 2026?
Starter, Growth, Scale positioning: For small teams and individuals essentials → Essential tools for individuals and small teams, reworded. Pulse compared the captures it took on Aug 3, 2026 and Aug 10, 2026; the before/after table above lists each item as written on the page.
How often does Qwilr change its pricing?
Pulse recorded 3 other pricing-page changes for Qwilr in the 90 days before this one; the previous change was "Qwilr rebrands Scale plan feature to Premium design services" on Jun 29, 2026; Qwilr has been tracked since 2026-03-02.
