OptiMonk adds MCP server, monthly AI credits and unbranded Free plan
What happened
Between the Sep 28, 2026 and Oct 5, 2026 captures of OptiMonk's pricing page, Pulse recorded 3 changes: Plans now define monthly AI credits: Free 1,000, Essential 3,000, Growth 10,000, Premium 20,000, Master custom; prices and pageviews unchanged; MCP server added on every plan to build, edit and publish popups from Claude, ChatGPT and Cursor, alongside the AI agent; Free plan is now unbranded: before the Free card showed Unbranded as not included; after, popups carry no OptiMonk branding on any p. In detail: Free plan is now unbranded: before the Free card showed Unbranded as not included; after, popups carry no OptiMonk branding on any plan, including Free. Pulse files it as a packaging change (feature added, freemium change) with an upward direction. The current page lists Essential at $19, Growth at $69 and Premium at $179.
It lands 93 days after OptiMonk's previous change, "OptiMonk: Smart Product Pages add-on removed" (Jul 4, 2026). Before that Pulse recorded "OptiMonk pulls Smart Product Pages add-on from pricing lineup" (Jun 22, 2026) and "OptiMonk rebrands AI-powered CRO tool as Smart Product Pages" (Mar 17, 2026). OptiMonk has been tracked since 2026-03-02.
In the same window Unbounce, Sumologic and Leadpages also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- All plans · FeatureAddedNo MCP serverMCP server
- — · Free tierFreemium change
Free plan is now unbranded: before the Free card showed Unbranded as not included; after, popups carry no OptiMonk branding on any plan, including Free.
- Essential, Growth, Premium · FeatureFeature added
Plans now define monthly AI credits: Free 1,000, Essential 3,000, Growth 10,000, Premium 20,000, Master custom; prices and pageviews unchanged.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Feature | No MCP server | MCP server | Added |
| — | Free tier | Free plan is now unbranded: before the Free card showed Unbranded as not included; after, popups carry no OptiMonk branding on any plan, including Free. | Freemium change | |
| Essential, Growth, Premium | Feature | Plans now define monthly AI credits: Free 1,000, Essential 3,000, Growth 10,000, Premium 20,000, Master custom; prices and pageviews unchanged. | Feature added | |
Values as written on OptiMonk's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of OptiMonk's pricing page (www.optimonk.com) from Sep 28, 2026 and Oct 5, 2026; the change is marked around the middle of the page, where MCP server now appears.
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OptiMonk, pricing history
Full history- Oct 5, 2026improvedOptiMonk adds MCP server, monthly AI credits and unbranded Free plan · this change
- Jul 4, 2026packagingOptiMonk: Smart Product Pages add-on removed
- Jun 22, 2026packagingOptiMonk pulls Smart Product Pages add-on from pricing lineup
- Mar 17, 2026improvedOptiMonk rebrands AI-powered CRO tool as Smart Product Pages
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did OptiMonk raise prices in October 2026?
No list-price increase was recorded between Sep 28, 2026 and Oct 5, 2026. The change Pulse detected was a packaging change: feature added, freemium change.
What changed on OptiMonk's pricing page between Sep 28, 2026 and Oct 5, 2026?
All plans feature: No MCP server → MCP server, added; Free plan is now unbranded: before the Free card showed Unbranded as not included; after, popups carry no OptiMonk branding on any plan, including Free; Plans now define monthly AI credits: Free 1,000, Essential 3,000, Growth 10,000, Premium 20,000, Master custom; prices and pageviews unchanged. Pulse compared the captures it took on Sep 28, 2026 and Oct 5, 2026; the before/after table above lists each item as written on the page.
How often does OptiMonk change its pricing?
Pulse recorded 0 other pricing-page changes for OptiMonk in the 90 days before this one; the previous change was "OptiMonk: Smart Product Pages add-on removed" on Jul 4, 2026; OptiMonk has been tracked since 2026-03-02.