OpenAI adds Health and Finances to all plans, recasts plan taglines
What happened
Between the Oct 2, 2026 and Oct 3, 2026 captures of OpenAI's pricing page, Pulse recorded one change: Health and Finances features added to the comparison table (all plans); plan taglines reworded to 'Best for...' positioning copy. Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Oct 18, 2026) lists Go at $8, Plus at $20, Business at $20 and Pro at $100.
It lands 3 days after OpenAI's previous change, "OpenAI adds Dot agent, GPT-6.1 Sol model, Ultrafast Pro speeds" (Sep 30, 2026). Before that Pulse recorded "OpenAI refreshes plan taglines with benefit-led copy, prices unchanged" (Sep 25, 2026), "OpenAI revamps plan card copy with persona-based "Best for" taglines" (Sep 24, 2026) and "OpenAI refreshes ChatGPT plan taglines across Free, Go, Plus, Pro" (Sep 20, 2026). OpenAI has been tracked since 2023-11-14.
In the same window Microsoft, Anthropic, Google, X and Metabase also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- All plans · FeatureAdded
BeforeNot listed
AfterHealth and Finances features
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Feature | Not listed | Health and Finances features | Added |
Values as written on OpenAI's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of OpenAI's pricing page (openai.com) from Oct 2, 2026 and Oct 3, 2026; the change is marked near the top of the page, where Health and Finances features now appears.
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The two full-page captures with this change marked up are free with an account.
OpenAI, the last 90 days
Full history- Oct 8, 2026improvedOpenAI moves free and Go chats to GPT-6, rewrites plan taglines
- Oct 7, 2026packagingOpenAI rewords Free, Go, Plus and Pro taglines; prices and features unchanged
- Oct 5, 2026improvedOpenAI API halves GPT-6.1 Sol cached input price to $0.10 per 1M tokens
- Oct 3, 2026improvedOpenAI adds Health and Finances to all plans, recasts plan taglines · this change
- Sep 30, 2026improvedOpenAI adds Dot agent, GPT-6.1 Sol model, Ultrafast Pro speeds
- Sep 25, 2026packagingOpenAI refreshes plan taglines with benefit-led copy, prices unchanged
- Sep 24, 2026packagingOpenAI revamps plan card copy with persona-based "Best for" taglines
- Sep 20, 2026packagingOpenAI refreshes ChatGPT plan taglines across Free, Go, Plus, Pro
- Sep 16, 2026packagingOpenAI reframes ChatGPT plan taglines around use-cases, not capabilities
- Sep 11, 2026packagingOpenAI quietly drops 20x usage option from Pro, rewrites plan taglines
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- MicrosoftSep 28Microsoft Speech: batch enhanced-feature no-extra-charge note removed
- AnthropicSep 28Anthropic API: Opus 5.5 launches, replaces Opus 5 as flagship
- GoogleSep 7Google Workspace: promo discount cut from 50% to 30%/20% off
- XAug 24X drops grok-4.5, adds Imagine image/video models and free Playground perk
- MetabaseAug 24Metabase quietly reveals Enterprise-only paid air-gapped deployment option
Questions about this change
Did OpenAI raise prices in October 2026?
No list-price increase was recorded between Oct 2, 2026 and Oct 3, 2026. The change Pulse detected was a product change: feature added.
What changed on OpenAI's pricing page between Oct 2, 2026 and Oct 3, 2026?
All plans feature: Not listed → Health and Finances features, added. Pulse compared the captures it took on Oct 2, 2026 and Oct 3, 2026; the before/after table above lists each item as written on the page.
How often does OpenAI change its pricing?
Pulse recorded 11 other pricing-page changes for OpenAI in the 90 days before this one; the previous change was "OpenAI adds Dot agent, GPT-6.1 Sol model, Ultrafast Pro speeds" on Sep 30, 2026; OpenAI has been tracked since 2023-11-14.