Product change·Sep 23 → Sep 24, 2026·Day 267, 2026·AI & Machine Learning
OpenAI revamps plan card copy with persona-based "Best for" taglines
Plan card taglines changed for Free, Go, Plus, and Pro, shifting from feature-benefit copy to persona/use-case framing ('Best for...' descriptions). Prices and features are unchanged.
What changed
Positioning
Plan card taglines changed for Free, Go, Plus, and Pro, shifting from feature-benefit copy to persona/use-case framing ('Best for...' descriptions). Prices and features are unchanged.
Before and after
Sep 23, 2026 vs Sep 24, 2026Pulse.
100%
What changed
Plan card taglines changed for Free, Go, Plus, and Pro, shifting from feature-benefit copy to persona/use-case framing ('Best for...' descriptions). Prices and features are unchanged.
Sign in to view the full comparison
See the before/after screenshots and every marked-up change.
More from OpenAI
Full history →- Week 37, 2026·improvedOpenAI: Plus & Pro reasoning model upgraded to GPT-6 Astra
- Week 15, 2026·decreaseOpenAI cuts Business plan price 20% to $20/user/month
- Week 14, 2026·improvedOpenAI restructures Plus plan, moves GPT-5.4 Thinking to credit-based access
- Week 12, 2026·improvedOpenAI upgrades GPT models across all plans, adds Skills beta feature
- Week 11, 2026·improvedOpenAI democratizes GPT-5.4 Thinking to Free tier, upgrades Pro models