OpenAI Introduces GPT-4o as Flagship Model with Competitive Pricing at $5.00/1M Input Tokens and $15.00/1M Output Tokens
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of OpenAI's pricing page, Pulse recorded 4 changes: GPT-4 Turbo models (gpt-4-0125-preview, gpt-4-1106-preview, gpt-4-1106-vision-preview) moved from main pricing section to 'Older Models' section; Assistants API tool renamed from 'Retrieval' to 'File Search' with pricing changed from $0.20/GB/assistant/day to $0.10/GB of vector-storage per day (1 GB free); Batch API pricing introduced with 50% discount across multiple models; GPT-4o model introduced as flagship model at $5.00/1M input tokens and $15.00/1M output tokens. Pulse files it as a packaging change (plan removed, feature change, new add-on, new plan) with a downward direction. Pulse's latest capture (Oct 18, 2026) lists Go at $8, Plus at $20, Business at $20 and Pro at $100.
OpenAI's previous recorded change was "OpenAI Introduces New GPT-4 Turbo Model at Existing Pricing While Ending Free Trial for Code Interpreter" (Q1 2024). OpenAI has been tracked since 2023-11-14.
In the same window Metabase and Anthropic also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PlanChangedmain pricing section'Older Models' section
- — · Feature—$0.20/GB/assistant/day$0.10/GB
- Batch API · Add-onAddedNo Batch API pricingBatch API pricing
- — · PlanAddedNo GPT-4o modelGPT-4o model
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Plan | main pricing section | 'Older Models' section | Changed |
| — | Feature | $0.20/GB/assistant/day | $0.10/GB | — |
| Batch API | Add-on | No Batch API pricing | Batch API pricing | Added |
| — | Plan | No GPT-4o model | GPT-4o model | Added |
Values as written on OpenAI's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of OpenAI's pricing page (openai.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where "main pricing section" becomes "'Older Models' section".
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The two full-page captures with this change marked up are free with an account.
OpenAI, the last 90 days
Full history- Mar 2025packagingOpenAI Introduces Tiered Pricing for Web Search Tool Calls, Impacting GPT-4o and GPT-4o Mini Rates
- Q4 2024packagingOpenAI Discontinues Fine-Tuning and Legacy Models, Introduces GPT-4.5 and New o3-mini Pricing for Enhanced Accessibility
- Q3 2024packagingOpenAI Launches Cost-Effective GPT-4o Mini Model at $0.150/1M Input Tokens, Revolutionizing AI Accessibility
- Q2 2024packagingOpenAI Introduces GPT-4o as Flagship Model with Competitive Pricing at $5.00/1M Input Tokens and $15.00/1M Output Tokens · this change
- Q1 2024packagingOpenAI Introduces New GPT-4 Turbo Model at Existing Pricing While Ending Free Trial for Code Interpreter
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- MetabaseJan 12Metabase Introduces SCIM Account Provisioning for Pro and Enterprise Plans
- AnthropicJan 10Anthropic API Introduces Tiered Pricing and Prompt Caching for Sonnet 4.5, Restructuring Costs Based on Token Length
- MetabaseJan 12Metabase Unifies Pricing Structure with Monthly/Annual Toggle and 'Save 10%' Offer
- MetabaseJan 12Metabase Cuts Storage Add-On Pricing by 53% for 500K and 1M Rows, Now Just $35 and $70/Month
- MetabaseJan 12Metabase Raises Enterprise Plan Minimum Annual Price by 33% to $20k, Alongside Other Price Increases Across Plans and Add-ons
Questions about this change
Did OpenAI raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a packaging change: plan removed, feature change, new add-on, new plan.
What changed on OpenAI's pricing page between Apr 1, 2024 and Jul 1, 2024?
Plan: main pricing section → 'Older Models' section, changed; feature: $0.20/GB/assistant/day → $0.10/GB; Batch API add-on: No Batch API pricing → Batch API pricing, added; plan: No GPT-4o model → GPT-4o model, added. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does OpenAI change its pricing?
Pulse recorded 1 other pricing-page change for OpenAI in the 90 days before this one; the previous change was "OpenAI Introduces New GPT-4 Turbo Model at Existing Pricing While Ending Free Trial for Code Interpreter" in Q1 2024; OpenAI has been tracked since 2023-11-14.