Map My Customers renames Exec HQ to Field Intelligence, adds AI suggested rep actions
What happened
Between the Aug 24, 2026 and Aug 31, 2026 captures of Map My Customers's pricing page, Pulse recorded 3 changes: New 'AI suggested actions for reps' capability added to the top-tier Field Intelligence (formerly Exec HQ) plan's feature list, alongside the existing AI executive summaries; Top-tier $199/user/mo plan renamed from 'Exec HQ' to 'Field Intelligence'. Price and position unchanged; 'Exec HQ' now appears as an included component within the plan's feature list and retains its own product page; All th. In detail: All three plan cards' category labels reframed from field-oriented to execution-maturity terminology: 'Field Execution' to 'Standard Execution' (Industry Leader), 'Field Intelligence' to 'Advanced Execution' (Enterprise), and 'Field Command' to 'Strategic Execution' (top tier). Plan descriptions were reworded to match. Pulse files it as a packaging change (feature added, positioning, plan renamed) with an upward direction. Pulse's latest capture (Nov 2, 2026) lists Industry Leader at $99, Enterprise at $139 and Field Intelligence at $199.
It lands 14 days after Map My Customers's previous change, "Map My Customers debuts Exec HQ Lite as paid Enterprise add-on" (Aug 17, 2026). Map My Customers has been tracked since 2026-07-07.
In the same window Microsoft, HubSpot, Pipedrive, Tableau and monday.com also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Field Intelligence · FeatureAdded
BeforeNot listed
After'AI suggested actions for reps' capability
- Industry Leader, Field Intelligence, Enterprise · PositioningRewordedField ExecutionStandard Execution
- Field Intelligence · PlanRewordedExec HQField Intelligence
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Field Intelligence | Feature | Not listed | 'AI suggested actions for reps' capability | Added |
| Industry Leader, Field Intelligence, Enterprise | Positioning | Field Execution | Standard Execution | Reworded |
| Field Intelligence | Plan | Exec HQ | Field Intelligence | Reworded |
Values as written on Map My Customers's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Map My Customers's pricing page (mapmycustomers.com) from Aug 24, 2026 and Aug 31, 2026; the change is marked near the top of the page, where 'AI suggested actions for reps' capability now appears.
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The two full-page captures with this change marked up are free with an account.
Map My Customers, the last 90 days
Full history- Aug 31, 2026packagingMap My Customers renames Exec HQ to Field Intelligence, adds AI suggested rep actions · this change
- Aug 17, 2026packagingMap My Customers debuts Exec HQ Lite as paid Enterprise add-on
Across CRM in the same window
All CRM changes- MicrosoftAug 31Microsoft Speech: Voice Live Pro Cached Input $40→$0.40; GPT Realtime 2 added
- HubSpotAug 31HubSpot Service Starter: Starter plan renamed to Starter Customer Platform
- PipedriveAug 5Pipedrive: Projects add-on price increase ($6.67→$16)
- TableauJul 27Tableau: capacity/compute-based pricing introduced
- monday.comJul 2monday.com: AI credits now itemized w/ offsetting discount + 2 more changes
Questions about this change
Did Map My Customers raise prices in August 2026?
No list-price increase was recorded between Aug 24, 2026 and Aug 31, 2026. The change Pulse detected was a packaging change: feature added, positioning, plan renamed.
What changed on Map My Customers's pricing page between Aug 24, 2026 and Aug 31, 2026?
Field Intelligence feature: Not listed → 'AI suggested actions for reps' capability, added; Industry Leader, Field Intelligence, Enterprise positioning: Field Execution → Standard Execution, reworded; Field Intelligence plan: Exec HQ → Field Intelligence, reworded. Pulse compared the captures it took on Aug 24, 2026 and Aug 31, 2026; the before/after table above lists each item as written on the page.
How often does Map My Customers change its pricing?
Pulse recorded 1 other pricing-page change for Map My Customers in the 90 days before this one; the previous change was "Map My Customers debuts Exec HQ Lite as paid Enterprise add-on" on Aug 17, 2026; Map My Customers has been tracked since 2026-07-07.