Loyale expands Core Plans with Report Studio and rebranded tiers
What happened
Between the May 11, 2026 and May 18, 2026 captures of Loyale's pricing page, Pulse recorded 2 changes: Main comparison table section heading renamed from 'Loyalty Wallet Plans & Features' to 'Core Plans & Features', reflecting restructured plan grouping labels; Report Studio added to the Core plans comparison table as a new feature row, previously only available in White Label App section. Pulse files it as a product change (positioning, feature added) with an upward direction. Pulse's latest capture (Jun 22, 2026) lists Starter at EUR 69, Growing at EUR 130, Plus at EUR 250 and Pro at EUR 500.
It lands 63 days after Loyale's previous change, "Loyale overhauls product lineup with four renamed tiers and new positioning" (Mar 17, 2026). Loyale has been tracked since 2026-02-28.
In the same window FMG Suite, Yodeck, Unbounce, Tella and Pictory also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningReworded
BeforeLoyalty Wallet Plans & Features
AfterCore Plans & Features
- Core · FeatureAddedNo Report StudioReport Studio
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | Loyalty Wallet Plans & Features | Core Plans & Features | Reworded |
| Core | Feature | No Report Studio | Report Studio | Added |
Values as written on Loyale's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Loyale's pricing page (loyale.io) from May 11, 2026 and May 18, 2026; the change is marked around the middle of the page, where "Loyalty Wallet Plans & Features" becomes "Core Plans & Features".
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Loyale, the last 90 days
Full history- Jun 22, 2026packagingLoyale rebrands agent tiers as admin roles in Core plans
- May 19, 2026packagingLoyale expands Core Plans with Report Studio and rebranded tiers · this change
- Mar 17, 2026packagingLoyale overhauls product lineup with four renamed tiers and new positioning
Across Marketing & Content in the same window
All Marketing & Content changes- FMG SuiteOct 26FMG Suite: Accessibility Lock add-on price decreased from $50 to $49 for both Premium and Essential packages
- YodeckOct 26Yodeck's Premium plan now touts 147+ apps, not just Microsoft and Google
- UnbounceOct 26Unbounce: AI credits allowances introduced on all plans: Starter 4,000, Build 30,000, Experiment 40,000, Optimize…
- TellaOct 26Tella rewords Pro, Premium and Enterprise taglines, prices unchanged
- PictoryOct 26Pictory cuts base video minutes up to 85%, merges credits (+1 more)
Questions about this change
Did Loyale raise prices in May 2026?
No list-price increase was recorded between May 11, 2026 and May 18, 2026. The change Pulse detected was a product change: positioning, feature added.
What changed on Loyale's pricing page between May 11, 2026 and May 18, 2026?
Positioning: Loyalty Wallet Plans & Features → Core Plans & Features, reworded; Core feature: No Report Studio → Report Studio, added. Pulse compared the captures it took on May 11, 2026 and May 18, 2026; the before/after table above lists each item as written on the page.
How often does Loyale change its pricing?
Pulse recorded 1 other pricing-page change for Loyale in the 90 days before this one; the previous change was "Loyale overhauls product lineup with four renamed tiers and new positioning" on Mar 17, 2026; Loyale has been tracked since 2026-02-28.