Back/Loyale

Loyale

Birkirkara, Malta-based rewards marketing platform founded in 2021. Private. Operates in loyalty and customer retention. Serves small enterprises and franchises with customizable loyalty programs and customer engagement tools.

Entry price

EUR 69

Starter · /mo

Plans tracked

no add-ons

Pricing changes

Latest Wk 26 '26

Pricing model

Subscription

No free tier

Pricing Change History

3 changes

20263 changes

Jun 22, 2026

Packaging

Weekly

Loyale rebrands agent tiers as admin roles in Core plans

Plan feature labels renamed: 'Agent/Agents' renamed to 'Admin/Admins' and 'Loyalty Integration/Integrations' simplified to 'Integration/Integrations' across all Core plan cards and comparison tables.

View diff

May 19, 2026

Packaging

Weekly

Loyale expands Core Plans with Report Studio and rebranded tiers

Main comparison table section heading renamed from 'Loyalty Wallet Plans & Features' to 'Core Plans & Features', reflecting restructured plan grouping labels. Report Studio added to the Core plans comparison table as a new feature row, previously only available in White Label App section.

View diff

Mar 17, 2026

Packaging

Weekly

Loyale overhauls product lineup with four renamed tiers and new positioning

Four product tiers renamed with updated positioning: Web Only -> Web; Loyalty Wallet -> Core (now positioned as omnichannel loyalty scheme builder); Custom Dev -> Advanced; White Label App -> White Label

View diff