Loyale overhauls product lineup with four renamed tiers and new positioning
What happened
Between the Mar 9, 2026 and Mar 16, 2026 captures of Loyale's pricing page, Pulse recorded one change: Four product tiers renamed with updated positioning: Web Only -> Web; Loyalty Wallet -> Core (now positioned as omnichannel loyalty scheme builder); Custom Dev -> Advanced; White Label App -> White Label. Pulse files it as a packaging change (plan renamed) with a neutral direction. Pulse's latest capture (Jun 22, 2026) lists Starter at EUR 69, Growing at EUR 130, Plus at EUR 250 and Pro at EUR 500.
This is the first pricing-page change Pulse has recorded for Loyale. Loyale has been tracked since 2026-02-28.
In the same window FMG Suite, Yodeck, Unbounce, Tella and Pictory also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PlanPlan renamed
Four product tiers renamed with updated positioning: Web Only -> Web; Loyalty Wallet -> Core (now positioned as omnichannel loyalty scheme builder); Custom Dev -> Advanced; White Label App -> White Label
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Plan | Four product tiers renamed with updated positioning: Web Only -> Web; Loyalty Wallet -> Core (now positioned as omnichannel loyalty scheme builder); Custom Dev -> Advanced; White Label App -> White Label | Plan renamed | |
Values as written on Loyale's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Loyale's pricing page (loyale.io) from Mar 9, 2026 and Mar 16, 2026; the change is marked near the top of the page.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Loyale, pricing history
Full history- Jun 22, 2026packagingLoyale rebrands agent tiers as admin roles in Core plans
- May 19, 2026packagingLoyale expands Core Plans with Report Studio and rebranded tiers
- Mar 17, 2026packagingLoyale overhauls product lineup with four renamed tiers and new positioning · this change
Across Marketing & Content in the same window
All Marketing & Content changes- FMG SuiteOct 26FMG Suite: Accessibility Lock add-on price decreased from $50 to $49 for both Premium and Essential packages
- YodeckOct 26Yodeck's Premium plan now touts 147+ apps, not just Microsoft and Google
- UnbounceOct 26Unbounce: AI credits allowances introduced on all plans: Starter 4,000, Build 30,000, Experiment 40,000, Optimize…
- TellaOct 26Tella rewords Pro, Premium and Enterprise taglines, prices unchanged
- PictoryOct 26Pictory cuts base video minutes up to 85%, merges credits (+1 more)
Questions about this change
Did Loyale raise prices in March 2026?
No list-price increase was recorded between Mar 9, 2026 and Mar 16, 2026. The change Pulse detected was a packaging change: plan renamed.
What changed on Loyale's pricing page between Mar 9, 2026 and Mar 16, 2026?
Four product tiers renamed with updated positioning: Web Only -> Web; Loyalty Wallet -> Core (now positioned as omnichannel loyalty scheme builder); Custom Dev -> Advanced; White Label App -> White Label. Pulse compared the captures it took on Mar 9, 2026 and Mar 16, 2026; the before/after table above lists each item as written on the page.
How often does Loyale change its pricing?
Pulse recorded 0 other pricing-page changes for Loyale in the 90 days before this one; Loyale has been tracked since 2026-02-28.