Loyale rebrands agent tiers as admin roles in Core plans
What happened
Between the Jun 15, 2026 and Jun 22, 2026 captures of Loyale's pricing page, Pulse recorded one change: Plan feature labels renamed: 'Agent/Agents' renamed to 'Admin/Admins' and 'Loyalty Integration/Integrations' simplified to 'Integration/Integrations' across all Core plan cards and comparison tables. Pulse files it as a product change (positioning) with a neutral direction. The current page lists Starter at EUR 69, Growing at EUR 130, Plus at EUR 250 and Pro at EUR 500.
It lands 35 days after Loyale's previous change, "Loyale expands Core Plans with Report Studio and rebranded tiers" (May 19, 2026). Loyale has been tracked since 2026-02-28.
In the same window FMG Suite, Yodeck, Unbounce, Tella and Pictory also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Core · PositioningPositioning
Plan feature labels renamed: 'Agent/Agents' renamed to 'Admin/Admins' and 'Loyalty Integration/Integrations' simplified to 'Integration/Integrations' across all Core plan cards and comparison tables.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Core | Positioning | Plan feature labels renamed: 'Agent/Agents' renamed to 'Admin/Admins' and 'Loyalty Integration/Integrations' simplified to 'Integration/Integrations' across all Core plan cards and comparison tables. | Positioning | |
Values as written on Loyale's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Loyale's pricing page (loyale.io) from Jun 15, 2026 and Jun 22, 2026; the change is marked near the top of the page.
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Loyale, the last 90 days
Full history- Jun 22, 2026packagingLoyale rebrands agent tiers as admin roles in Core plans · this change
- May 19, 2026packagingLoyale expands Core Plans with Report Studio and rebranded tiers
Across Marketing & Content in the same window
All Marketing & Content changes- FMG SuiteOct 26FMG Suite: Accessibility Lock add-on price decreased from $50 to $49 for both Premium and Essential packages
- YodeckOct 26Yodeck's Premium plan now touts 147+ apps, not just Microsoft and Google
- UnbounceOct 26Unbounce: AI credits allowances introduced on all plans: Starter 4,000, Build 30,000, Experiment 40,000, Optimize…
- TellaOct 26Tella rewords Pro, Premium and Enterprise taglines, prices unchanged
- PictoryOct 26Pictory cuts base video minutes up to 85%, merges credits (+1 more)
Questions about this change
Did Loyale raise prices in June 2026?
No list-price increase was recorded between Jun 15, 2026 and Jun 22, 2026. The change Pulse detected was a product change: positioning.
What changed on Loyale's pricing page between Jun 15, 2026 and Jun 22, 2026?
Plan feature labels renamed: 'Agent/Agents' renamed to 'Admin/Admins' and 'Loyalty Integration/Integrations' simplified to 'Integration/Integrations' across all Core plan cards and comparison tables. Pulse compared the captures it took on Jun 15, 2026 and Jun 22, 2026; the before/after table above lists each item as written on the page.
How often does Loyale change its pricing?
Pulse recorded 1 other pricing-page change for Loyale in the 90 days before this one; the previous change was "Loyale expands Core Plans with Report Studio and rebranded tiers" on May 19, 2026; Loyale has been tracked since 2026-02-28.